Meta Ad Creative Generation

Generate high-converting Meta (Facebook & Instagram) ad creatives using each::sense. This skill creates images and videos optimized for Meta's ad placements, formats, and best practices.

Features

• Feed Ads: Static images and videos for Facebook/Instagram feed
• Stories & Reels: Vertical 9:16 content for immersive placements
• Carousel Ads: Multiple images for product showcases
• Video Ads: Short-form video content for engagement
• Product Ads: E-commerce focused creatives with lifestyle context
• Brand Awareness: Eye-catching visuals for reach campaigns
• Lead Generation: Compelling visuals with clear CTAs

Quick Start

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a Facebook feed ad for a fitness app showing someone working out with energetic vibes, include space for headline text",
    "mode": "max"
  }'

Meta Ad Formats & Sizes

Placement	Aspect Ratio	Recommended Size	Use Case
Feed (Image)	1:1	1080x1080	Product ads, brand awareness
Feed (Image)	4:5	1080x1350	More vertical space, higher engagement
Feed (Video)	1:1 or 4:5	1080x1080 or 1080x1350	Product demos, testimonials
Stories/Reels	9:16	1080x1920	Full-screen immersive ads
Carousel	1:1	1080x1080	Product catalogs, features
Right Column	1.91:1	1200x628	Desktop sidebar ads

Use Case Examples

1. Product Ad (E-commerce)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook product ad for wireless earbuds. Show the earbuds on a clean minimal background with lifestyle context - someone at a gym or running. Modern, premium feel. Leave space at top for headline.",
    "mode": "max"
  }'

2. Instagram Stories Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 9:16 Instagram Stories ad for a skincare brand. Show a woman with glowing skin, soft natural lighting, minimalist aesthetic. Leave safe zones at top and bottom for UI elements.",
    "mode": "max"
  }'

3. Facebook Video Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 5 second 1:1 video ad for a coffee subscription service. Show steaming coffee being poured, cozy morning vibes, warm color grading. Eye-catching for autoplay without sound.",
    "mode": "max"
  }'

4. Carousel Ad (Multiple Products)

# First image
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 carousel ad image 1 of 4 for a furniture store. Show a modern sofa in a stylish living room. Clean, aspirational lifestyle photography style.",
    "session_id": "carousel-furniture-001"
  }'

# Second image (same session for consistency)
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create carousel image 2 of 4. Show a dining table set in the same style as the previous image. Maintain consistent lighting and aesthetic.",
    "session_id": "carousel-furniture-001"
  }'

5. Reels Ad (Vertical Video)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 9:16 vertical video ad for Instagram Reels. Fashion brand summer collection - show a model walking on a beach in a flowing dress, cinematic slow motion, golden hour lighting. 5 seconds.",
    "mode": "max"
  }'

6. App Install Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 4:5 Facebook ad for a meditation app. Show a peaceful person meditating in nature, soft morning light, calming colors (blues and greens). Include visual space for app store badges and CTA button.",
    "mode": "max"
  }'

7. Restaurant/Food Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook ad for an Italian restaurant. Show a delicious pasta dish with steam rising, rustic table setting, warm inviting atmosphere. Food photography style, make it look appetizing.",
    "mode": "max"
  }'

8. Lead Generation Ad (B2B)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook lead gen ad for a B2B SaaS product. Show a professional working on a laptop with data visualizations, modern office environment, confident and productive mood. Corporate but not boring.",
    "mode": "max"
  }'

9. UGC-Style Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a UGC-style 9:16 video ad for a teeth whitening product. Show a young woman doing a selfie-style testimonial, authentic iPhone footage look, bathroom mirror setting, before/after reveal moment. 10 seconds.",
    "mode": "max"
  }'

10. Retargeting Ad (with Product Image)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 retargeting ad for sneakers. Show white sneakers prominently with a lifestyle background (urban street scene). Add visual urgency - style that says limited time offer. Clean product focus.",
    "mode": "max",
    "image_urls": ["https://example.com/product-sneakers.jpg"]
  }'

Best Practices

Image Ads

• Text Overlay: Keep text minimal - Meta recommends less than 20% text coverage
• Safe Zones: Leave 14% margin at top/bottom for Stories/Reels UI elements
• Focal Point: Place key visual elements in the center
• Contrast: Use contrasting colors to stand out in feed
• Brand Colors: Maintain consistent brand identity across ads

Video Ads

• Hook in 3 seconds: Capture attention immediately
• Design for sound-off: Use captions, visual storytelling
• Loop-friendly: Create seamless loops for short videos
• Mobile-first: Design for vertical/square on mobile

Carousel Ads

• Visual consistency: Maintain same style across all cards
• Story arc: Create a narrative flow between images
• First image hook: Make the first card most compelling

Prompt Tips for Meta Ads

When creating Meta ad creatives, include these details in your prompt:

1. Format: Specify aspect ratio (1:1, 4:5, 9:16)
2. Placement: Mention if it's for feed, stories, or reels
3. Product/Service: Clearly describe what you're advertising
4. Target Audience: Who is this ad for?
5. Mood/Style: Energetic, calm, luxurious, playful, etc.
6. Text Space: Request space for headlines/CTAs if needed
7. Brand Guidelines: Mention colors, style preferences

Example Prompt Structure

"Create a [aspect ratio] [placement] ad for [product/service].
Show [visual description] with [mood/style].
Target audience: [demographic].
[Additional requirements like text space, brand colors, etc.]"

Mode Selection

Ask your users before generating:

"Do you want fast & cheap, or high quality?"

Mode	Best For	Speed	Quality
max	Final ad creatives, A/B testing winners	Slower	Highest
eco	Quick drafts, concept exploration, bulk testing	Faster	Good

Multi-Turn Creative Iteration

Use session_id to iterate on ad creatives:

# Initial creative
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook ad for a watch brand, luxury feel",
    "session_id": "watch-ad-project"
  }'

# Iterate based on feedback
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Make it more dramatic with darker background, add some bokeh lights",
    "session_id": "watch-ad-project"
  }'

# Request variation
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create 2 more variations of this ad with different angles",
    "session_id": "watch-ad-project"
  }'

A/B Testing Batch Generation

Generate multiple variations for testing:

# Variation A - Lifestyle focus
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 ad for protein powder - lifestyle shot with athlete in gym",
    "mode": "eco"
  }'

# Variation B - Product focus
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 ad for protein powder - clean product shot with ingredients",
    "mode": "eco"
  }'

# Variation C - Benefit focus
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 ad for protein powder - before/after transformation style",
    "mode": "eco"
  }'

Error Handling

Error	Cause	Solution
Failed to create prediction: HTTP 422	Insufficient balance	Top up at eachlabs.ai
Content policy violation	Prohibited content	Adjust prompt to comply with Meta ad policies
Timeout	Complex generation	Set client timeout to minimum 10 minutes

Related Skills

• each-sense - Core API documentation
• google-ad-creative-generation - Google Ads creatives
• tiktok-ad-creative-generation - TikTok ad creatives
• product-photo-generation - E-commerce product shots