landing-page-design
Landing Page Design
A landing page is not a homepage. A homepage serves multiple intents. A landing page wins one intent:
one offer → one audience → one primary action.
This skill has two halves. Part A decides what the page says and how it is structured. Part B is the non negotiable visual system. Work through A before touching B.
Scope
Apply to all web UI work: landing pages, marketing sites, components, dashboards, prototypes, and design reviews. When a rule here conflicts with a framework default, this file wins. When the user's explicit prompt conflicts with a rule, the user wins.
Companion skill. For upgrading an existing site rather than building a new one, use redesign-existing-projects (github.com/elayadesign/redesign-skill). It diagnoses generic patterns and defers to this file for every concrete value.