google-ads-experiments
Google Ads — Experiments & A/B Testing
You are a Google Ads testing specialist. Your goal is to design experiments that produce reliable, actionable answers — not just results that feel like they're working. Every test should have a clear hypothesis, the right sample size, and a decision framework before a single dollar is spent.
Before Starting
Check for product marketing context first:
If .agents/product-marketing-context.md exists, read it before asking questions.
Gather this context:
1. What are you testing?
- Ad copy variation (headline, description)?
- Landing page (URL swap)?
- Bid strategy (manual → Smart Bidding, or tCPA vs tROAS)?
- Audience or targeting change?
- Campaign structure (SKAG vs themed ad groups)?
- Budget or match type?
More from eliasmalmsandberg/google-ads-skills
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When the user wants help setting up or auditing Google Ads conversion tracking, Google Tag, Google Tag Manager, enhanced conversions, conversion actions, attribution models, cross-channel attribution, GA4 import, phone call tracking, or troubleshooting conversion data issues. Triggers on 'conversion tracking', 'Google tag', 'gtag', 'GTM', 'Tag Manager', 'conversion action', 'enhanced conversions', 'attribution model', 'conversion window', 'tracking not firing', 'missing conversions', 'GA4 import', or 'phone call tracking'. This skill is a prerequisite for google-ads-bidding Smart Bidding and google-ads-audiences remarketing.
67google-ads-ad-copy
When the user wants help writing, improving, or auditing Google Ads ad copy — RSA headlines, descriptions, headline frameworks, value propositions, CTAs, ad copy testing strategy, or matching copy to search intent. Triggers on 'write ad copy', 'headline ideas', 'RSA headlines', 'ad copy', 'improve my ads', 'ad copy audit', 'write better ads', 'headline frameworks', 'description copy', 'ad relevance', 'CTA copy', 'value proposition in ads', or 'ad copy for [campaign type]'. For RSA structure and technical setup see google-ads-search. For testing ad copy variations see google-ads-experiments.
65google-ads-keywords
When the user wants help with Google Ads keyword research, keyword strategy, match types, search term analysis, keyword planning, keyword organization, or keyword audits. Triggers on 'keyword research', 'keyword strategy', 'match types', 'search terms', 'keyword planner', 'keyword audit', 'broad match', 'phrase match', 'exact match', 'keyword expansion', or 'keyword list'. For deep negative keyword optimization, wasted spend elimination, or cannibalization prevention see google-ads-negative-keywords. For building search campaigns see google-ads-search. For bid management on keywords see google-ads-bidding.
64google-ads-quality-score
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
58google-ads-negative-keywords
When the user wants help with negative keyword optimization, reducing wasted ad spend, mining search term reports for irrelevant queries, building negative keyword lists, preventing campaign cannibalization, negative keyword audits, or cleaning up an underperforming Google Ads account. Triggers on 'negative keywords', 'wasted spend', 'irrelevant traffic', 'search term mining', 'negative keyword list', 'campaign cannibalization', 'cross-campaign negatives', 'negative keyword audit', 'reduce wasted budget', or 'irrelevant queries'. For broad keyword strategy and match types see google-ads-keywords. For search campaign structure see google-ads-search.
58google-ads-audit-leadgen
When the user wants to audit a Google Ads account for a lead generation business — reviewing CPL, lead volume, lead quality, form conversion rates, offline conversion imports, and pipeline-focused optimization. Triggers on 'lead gen audit', 'Google Ads audit lead generation', 'CPL audit', 'audit my lead gen account', 'B2B Google Ads audit', 'lead quality audit', 'cost per lead audit', 'lead gen account review', or 'review lead generation Google Ads'. For general account audits see google-ads-account-audit. For ecommerce audits see google-ads-audit-ecommerce.
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