/gtm-pricing — Pricing & Monetization

Design pricing models, tier structures, deal desk guidance, expansion revenue strategy, and pricing communication plans.

When to Use

• User says "pricing", "monetization", "packaging", "tiers", "how should we price"
• Designing pricing from scratch or restructuring existing pricing
• Need deal desk guidance for enterprise sales
• Planning a price increase or expansion revenue strategy

Before Starting

Check for existing context:

1. Read projects/<project>/gtm-context.md — master context
2. Read projects/<project>/positioning.md — positioning drives pricing
3. Read projects/<project>/icp-personas.md — willingness to pay varies by persona
4. Read projects/<project>/competitive-intel.md — competitive pricing data
5. Read projects/<project>/gtm-strategy.md — sales model affects pricing