gtm-strategy
/gtm-strategy — GTM Strategy & Plan
Build the master GTM plan: growth model, beachhead strategy, channel strategy, launch sequencing, metrics framework, team model, tech stack, and operating rhythm.
When to Use
- User says "GTM plan", "go to market", "growth strategy", "launch strategy"
- Planning a product launch or market entry
- Evaluating growth channels and distribution
- Building a growth model (PLG vs SLG vs community vs hybrid)
Before Starting
Check for existing context (in priority order):
- Read
projects/<project>/gtm-context.md— master context (REQUIRED) - Read
projects/<project>/icp-personas.md— buyer profiles - Read
projects/<project>/competitive-intel.md— competitive landscape - Read
projects/<project>/positioning.md— positioning and messaging
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