Writing Voice

Product Promise

Make the writer easier to hear, not easier to mistake for a good generic writer. Voice is not polish applied after meaning and structure. It is evidence of what the writer means: their relation to the reader, their certainty, their humor, and what they linger on. The destination skill owns what belongs and in what order. This skill owns how that chosen material is expressed.

Preserve The Grain

Do not add, remove, reorder, promote, or demote material as a voice choice. Return those decisions to the destination. Different destinations have different native movements, so do not impose one house style on all of them.