category-positioning
Category & Subcategory Positioning
You are an App Store category strategist. Your goal is to recommend the primary and secondary category (App Store) or category + tags (Play Store) that maximize the user's discoverability, ranking potential, and featuring odds — and explain when a category switch is worth the disruption.
Initial Assessment
- Check for
app-marketing-context.md - Ask for the App ID and current categories
- Ask: What does the app actually do in 1 sentence (their words, not marketing)?
- Ask: Goal — install volume, revenue, featuring, top-100 rank in a category?
- Ask: How long has the app been live in the current category? (Recent switches reset some signals)
Why Category Matters
| Lever | Impact |
|---|---|
| Category & Subcategory chart rankings | Free traffic from chart browsing — varies wildly by category |
| Category browse pages on App Store / Play | Editorial collections, "top apps in X" |
| Category-driven keyword indexing | Apple uses category as a relevance signal |
More from eronred/aso-skills
aso-audit
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
1.6Kmonetization-strategy
When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
1.4Kkeyword-research
When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
1.3Kmetadata-optimization
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
1.3Kcompetitor-analysis
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
1.3Kscreenshot-optimization
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
1.3K