TV-to-Web Measurement Skill (tv-to-web-measurement)

Measures high-frequency Linear TV incremental response on web traffic (GA4): diurnal baselines, single-spot lift, collision detection, CPIV, and session-to-conversion bridging via hourly conversion rates.

[!IMPORTANT] Division of Responsibilities:

• The Engine (spotlift) calculates results: Never write custom integration loops, ad-hoc regressions, or heuristic baseline algorithms. Always call spotlift.analyze_spots() or spotlift run.
• The Agent validates and explains results: Your role is to inspect inputs, normalize timezones, map schema columns, invoke SpotLift, and provide plain-language business explanations.

When to Use

Activate whenever a user provides TV/broadcast airing logs and web telemetry for attribution: