SEO & GEO Skills Collection

A comprehensive collection of Claude Skills for both traditional search engine optimization (SEO) and generative engine optimization (GEO), organized around a systematic methodology framework.

When to Use This Skill

• Keyword research and discovery
• Competitor SEO analysis
• Content optimization for search
• Technical SEO audits
• Schema markup generation
• Rank tracking and monitoring
• Optimizing for AI search (GEO)

Skills by Phase

Research Phase (4 skills)

1. Keyword Research

Research keywords for [topic/niche]
Include: search volume, difficulty, intent

2. Competitor Analysis

Analyze SEO strategy of [competitor URL]
Show: top keywords, backlinks, content gaps

3. SERP Analysis

Analyze SERP for [keyword]
Show: featured snippets, PAA, content patterns

4. Content Gap Identification

Find content gaps between my site [URL] and competitors [URLs]

Build Phase (4 skills)

5. SEO Content Writing

Write SEO-optimized content for [keyword]
Target: [word count], include [LSI keywords]

6. GEO Content Optimization

Optimize this content for AI search engines:
[paste content]

7. Meta Tag Optimization

Generate optimized meta tags for:
Title: [page topic]
URL: [target URL]

8. Schema Markup Generation

Generate schema markup for:
Type: [Article/Product/FAQ/HowTo/LocalBusiness]
Content: [details]

Optimize Phase (4 skills)

9. On-Page SEO Audit

Audit on-page SEO for [URL]
Check: title, meta, headings, content, images

10. Technical SEO Check

Technical SEO audit for [domain]
Check: speed, mobile, indexing, crawlability

11. Internal Linking Optimization

Suggest internal links for [URL]
Based on: site structure, topic clusters

12. Content Refresh

Refresh this outdated content for current SEO:
[paste content]
Original date: [date]

Monitor Phase (4 skills)

13. Rank Tracking

Track rankings for:
Domain: [URL]
Keywords: [list]

14. Backlink Analysis

Analyze backlink profile for [domain]
Show: authority, toxic links, opportunities

15. Performance Reporting

Generate SEO performance report for [domain]
Period: [date range]
Metrics: traffic, rankings, conversions

16. Alert Management

Set up SEO alerts for:
- Ranking drops > 5 positions
- Traffic drops > 20%
- New/lost backlinks

GEO (Generative Engine Optimization)

What is GEO?

GEO optimizes content for AI-powered search engines (ChatGPT, Perplexity, Claude) that synthesize answers rather than list links.

GEO Best Practices

1. Clear, Structured Answers

   • Direct answers in first paragraph
   • Logical heading hierarchy
   • Bullet points for lists

2. Authoritative Sources

   • Cite credible sources
   • Include statistics and data
   • Reference experts

3. Comprehensive Coverage

   • Cover topic thoroughly
   • Answer related questions
   • Include FAQ sections

4. Entity Optimization

   • Clear entity definitions
   • Consistent naming
   • Structured data

GEO Content Checklist

[ ] Direct answer in first 100 words
[ ] H2/H3 structure for subtopics
[ ] Statistics with sources
[ ] Expert quotes
[ ] FAQ section
[ ] Schema markup
[ ] Internal links to related content
[ ] External links to authorities

Quick Commands

# Research
/seo research keywords [topic]
/seo analyze competitor [URL]
/seo serp [keyword]

# Build
/seo write [keyword] [word count]
/seo meta [URL]
/seo schema [type]

# Optimize
/seo audit [URL]
/seo technical [domain]
/seo refresh [content]

# Monitor
/seo rank [domain] [keywords]
/seo backlinks [domain]
/seo report [domain]

Output Formats

• Keyword Research: CSV with volume, difficulty, intent
• Content: Markdown with SEO annotations
• Audits: Prioritized issue list with fixes
• Reports: Executive summary + detailed metrics

Integration

Works with:

• Google Search Console
• Google Analytics
• Ahrefs/SEMrush (manual data input)
• Screaming Frog exports

Credits

Created by aaron-he-zhu. Licensed under Apache 2.0.