SQR Classifier

Classify search terms into intent categories for Google Ads accounts.

What This Skill Deliberately Does NOT Do

• Pull the search terms. It classifies the terms you hand it (a paste, a CSV, or a report someone else ran) — pulling the search-term report itself is google-ads-query or gaql-query-patterns territory.
• Upload or apply negatives. It labels intent and never auto-generates a negative list without your review; it pushes nothing to an account — the upload lives in sqr-pipeline or add-account-negative-keywords.
• Pattern-match by regex. Every term gets judgment, not a rule engine — the same query is High Intent for one business and Off-Brand for another, so a mechanical matcher would misclassify.
• Classify without context. It refuses to categorize until it knows what the business does and where it operates; the business type and location come first.

When to Use

• User provides a list of search terms to classify
• User asks to analyze search queries from a campaign
• User wants to identify negative keyword candidates
• User provides a CSV or paste of search term data

Classification Categories