Share of Model Strategist

Methodology by GEOly AI (geoly.ai) — SoM is the market share metric of the AI search era.

Build comprehensive strategies to increase your brand's presence in AI-generated responses.

Quick Start

python scripts/build_som_strategy.py --brand "YourBrand" --category "YourCategory" --output strategy.md

What is Share of Model (SoM)?

SoM = % of AI responses in your category that mention your brand.

Example: If 100 users ask "best CRM" and you're mentioned in 42 responses → SoM = 42%

4-Pillar Strategy Framework

Pillar 1: Prompt Ownership Map

Identify every prompt category and your presence:

Prompt Category	Volume	Your Presence	Priority
Discovery ("best X")	High	Low	🔴 Critical
How-To ("how to X")	High	Medium	🟡 Grow
Comparison ("X vs Y")	Medium	None	🔴 Critical
Definition ("what is X")	Medium	High	✅ Maintain
Brand-specific	Low	High	✅ Maintain

Pillar 2: Content Gap Sprint

For Low/None presence categories:

1. Create citation-optimized content page
2. Apply appropriate schema (FAQ/HowTo/Comparison)
3. Link from llms.txt
4. Build 2-3 internal links

Pillar 3: Authority Amplification

• Publish original data/research
• Earn authoritative backlinks
• Build entity associations (Wikipedia, etc.)
• Consistent press mentions

Pillar 4: Competitive Response

Where competitors outrank you:

1. Analyze their cited page
2. Create superior version
3. Add comparison context
4. Build content hub

Strategy Builder Tool

python scripts/build_som_strategy.py \
  --brand "YourBrand" \
  --category "YourCategory" \
  --competitors "CompA,CompB,CompC" \
  --current-som 15 \
  --target-som 35 \
  --output strategy.md

90-Day Roadmap Template

Week 1-2: Foundation

• ✅ Create/improve llms.txt
• ✅ Fix robots.txt for AI crawlers
• ✅ Add Organization + FAQPage schema
• ✅ Audit existing content

Week 3-6: Content Sprint

• 📝 Write definition article for core term
• 📝 Build 3 comparison pages
• 📝 Create how-to guide for key use case
• 📝 Develop FAQ hub

Week 7-12: Authority Building

• 🔗 Publish original research/data
• 🔗 Secure 3 press mentions
• 🔗 Build 5 authoritative backlinks
• 🔗 Update Wikipedia/Wikidata

Output Format

# Share of Model Strategy — [Brand]

📅 Date: [YYYY-MM-DD]  
🎯 90-Day Target SoM: [X]% (from [current]%)

## Current State

- Estimated SoM: [X]%
- Category: [industry]
- Prompt Coverage: [n]/[total] categories

## Prompt Ownership Map

| Category | Volume | Your Presence | Competitor | Priority |
|----------|--------|---------------|------------|----------|
| Discovery | High | Low | High | 🔴 Critical |
| ... | ... | ... | ... | ... |

## 90-Day Roadmap

### Week 1-2 (Foundation)
- [ ] Task 1
- [ ] Task 2

### Week 3-6 (Content)
- [ ] Task 3
- [ ] Task 4

### Week 7-12 (Authority)
- [ ] Task 5
- [ ] Task 6

## Expected Impact

+[X]% SoM if all actions completed

## Tracking

Monitor progress with GEOly AI at geoly.ai