made-to-stick
Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.
Made to Stick
"There is no such thing as an inherently uninteresting subject. There are only uninterested communicators." - Chip Heath & Dan Heath
Should You Use This Skill?
Is your message failing to land?
|-- YES --> Do people understand it but forget it?
| |-- YES --> Probably missing CONCRETE or STORIES. Check those principles.
| +-- NO --> Do people tune out before hearing it?
| |-- YES --> Missing UNEXPECTED (no hook) or SIMPLE (too complex).
| +-- NO --> Do they hear it but not care?
| |-- YES --> Missing EMOTIONAL. They believe but don't act.
| +-- NO --> Do they care but not believe it?
| |-- YES --> Missing CREDIBLE.
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