marketing-agency
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marketing-content
Creates blog posts, articles, whitepapers, case studies, ebooks, editorial calendars, and thought leadership content. Triggers for 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy' — not landing page copy (use CRO).
53marketing-seo
Handles technical SEO, content SEO strategy, local SEO, link building, pSEO, and GEO/AI search optimization. Triggers for 'SEO', 'keyword research', 'schema markup', 'crawlability', 'pSEO', 'GEO', 'search rankings', or 'link building' — not content writing (use content).
45marketing-guerrilla
Designs unconventional tactics, growth hacks, viral campaigns, and low-budget stunts. Triggers for 'growth hack', 'viral campaign', 'guerrilla marketing', 'unconventional tactic', 'low-budget marketing', or 'marketing stunt' — not structured referral/affiliate programs (use referral) or community platform management (use community). This skill owns scrappy, creative, one-off experiments.
44marketing-email
Builds email sequences, newsletters, automation workflows, and manages deliverability. Triggers for 'email sequence', 'newsletter', 'drip campaign', 'welcome email', 'deliverability', 'lifecycle email', 'ESP', 'automated email', 'email campaign', 'cold email', 'transactional email', 'email automation', or 'email copywriting' — not retention-specific cancel/dunning flows (use retention).
40marketing-community
Builds and manages owned community platforms like Discord, Slack, Circle, and forums for community-led growth. Triggers for 'Discord community', 'Slack community', 'community platform', 'community-led growth', 'forum', 'community management', 'user group', 'customer advisory board', 'champions program', or 'community engagement strategy' — not social media posting/scheduling (use social) or UGC campaigns for ads (use influencer).
34bmad-agent-marketing-analytics
Marketing analytics and measurement infrastructure. Triggers for 'GA4', 'GTM', 'analytics', 'dashboard', 'attribution', 'measurement', 'tracking setup', 'UTM', 'experiment infrastructure' — not CRO hypotheses themselves.
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