marketing-referral
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marketing-analytics
Sets up tracking, dashboards, attribution, and experiment infrastructure. Triggers for 'GA4', 'GTM', 'analytics', 'dashboard', 'attribution', 'measurement', 'tracking setup', 'UTM', or 'experiment infrastructure' — not CRO hypotheses themselves.
68marketing-social
Manages organic social media strategy, social content creation, and on-platform community engagement. Triggers for 'social media', 'social calendar', 'hashtag strategy', 'follower growth', 'social content', 'UGC', or platform-specific organic questions.
66marketing-paid-ads
Plans and manages paid media across Google, Meta, LinkedIn, TikTok, and programmatic channels. Triggers for 'PPC', 'paid ads', 'Google Ads', 'Meta Ads', 'retargeting', 'ad creative', 'ad budget', or 'SEM'.
55marketing-content
Creates blog posts, articles, whitepapers, case studies, ebooks, editorial calendars, and thought leadership content. Triggers for 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy' — not landing page copy (use CRO).
53marketing-video
Plans video strategy, scripts, and optimization for YouTube, TikTok, Reels, and video ads. Triggers for 'video strategy', 'YouTube', 'video script', 'Reels script', 'video SEO', 'thumbnail', 'video ad script', 'webinar', 'Loom', 'explainer video', 'product demo video', 'short-form video', or 'video content calendar'.
52marketing-psychology
Applies behavioral science, cognitive biases, and persuasion frameworks to marketing decisions. Triggers for 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', 'behavioral science', or 'persuasion framework'.
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