Ad-to-Landing Page Auditor

The #1 reason ads get clicks but not conversions: the landing page doesn't deliver on the ad's promise. This skill audits the full click path — from ad copy to landing page experience — and flags every disconnect.

Core principle: A great ad with a mismatched landing page is worse than a mediocre ad with a matched one. Message match is the single biggest conversion lever most startups ignore.

When to Use

• "Why are my ads getting clicks but no conversions?"
• "Audit my ad-to-landing page flow"
• "Check message match on our campaigns"
• "My conversion rate is low — help me figure out why"
• "Review our landing pages for our ad campaigns"

Phase 0: Intake

1. Ad copy — For each ad, provide:
   • Headline(s)
   • Body / description text