Meta Ads Campaign Builder

Build a complete Meta Ads campaign structure — targeting, ad sets, placements, copy framework, and budget allocation. This skill handles the strategic architecture that determines whether a campaign succeeds before a single ad runs.

Core principle: The biggest Meta Ads mistake startups make is boosting a post and calling it a campaign. Proper campaign structure — objective selection, audience layering, placement optimization, and testing framework — is what separates burning money from building pipeline.

When to Use

• "Set up Meta Ads for our product"
• "Build a Facebook/Instagram ad campaign"
• "Help me structure a Meta campaign"
• "I want to run ads on Facebook — where do I start?"
• "Create a Meta Ads plan for [product launch / lead gen / awareness]"

Phase 0: Intake

1. Product name + URL — What are we advertising?
2. Campaign objective:
   • Awareness (brand reach)