Sequence Performance

Goes beyond vanity metrics. Most campaign reports tell you open rate and reply rate. This skill reads the actual emails you sent, reads every reply you received, classifies the responses, evaluates your copy, evaluates your lead quality, and tells you specifically what's working, what's not, and what to do about it.

Three layers of analysis:

1. Quantitative: The numbers — sends, opens, replies, bounces, conversions, by touch and by variant
2. Qualitative (Copy): Are the subject lines, email bodies, CTAs, and personalization actually good?
3. Qualitative (Replies): What are people actually saying? What objections keep coming up?

When to Use

Use this skill when:

• User says "how's my campaign doing", "sequence performance", "campaign review", "email analytics"
• User says "analyze my outreach", "why isn't my campaign working", "review my email results"
• A campaign has been running for 7+ days and has meaningful data

Phase 0: Intake

Outreach Tool