SEO/GEO Optimization

Optimize web content for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.

Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new ranking #1.

When to Use

Auditing a website's SEO/GEO status
Optimizing content for AI search engine citations
Implementing or fixing structured data (JSON-LD, Schema.org)
Researching keywords and competitor strategies
Ensuring AI bots can crawl your site
Adding meta tags, Open Graph, Twitter Cards
Improving content structure for both humans and AI

Don't use for:

General content writing without SEO focus (use creative-writing skill)
Backend API performance (use performance-optimizer)

Workflow

digraph seo_geo {
  rankdir=TB;
  "Audit current state" -> "Keyword research";
  "Keyword research" -> "GEO optimization";
  "GEO optimization" -> "Traditional SEO";
  "Traditional SEO" -> "Validate & monitor";
  "Validate & monitor" -> "Audit current state" [label="iterate", style=dashed];
}

Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

Quick technical check:

# Check meta tags and schema markup
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20

# Check robots.txt - verify AI bots are allowed
curl -s "https://example.com/robots.txt"

# Check sitemap structure
curl -s "https://example.com/sitemap.xml" | head -50

AI bots to verify access for:

Bot	Service
Googlebot	Google
Bingbot	Bing / Copilot
PerplexityBot	Perplexity
ChatGPT-User	ChatGPT with browsing
ClaudeBot / anthropic-ai	Claude
GPTBot	OpenAI

Step 2: Keyword Research

Use WebSearch to research target keywords:

{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com
{keyword} search volume {current_year}
site:{competitor.com} {keyword}

Analyze search volume, difficulty, competitor strategies, long-tail opportunities, and international keyword conflicts.

Step 3: GEO Optimization (AI Search Engines)

Apply the 9 Princeton GEO Methods (see reference/geo-methods.md):

Method	Boost	Priority
Cite Sources	+40%	Must-have
Statistics Addition	+37%	Must-have
Quotation Addition	+30%	Should-have
Authoritative Tone	+25%	Should-have
Fluency Optimization	+15-30%	Must-have
Easy-to-understand	+20%	Should-have
Technical Terms	+18%	Context-dependent
Unique Words	+15%	Nice-to-have
~~Keyword Stuffing~~	-10%	AVOID

Best combination: Fluency + Statistics = Maximum boost

Content structure for AI citation:

"Answer-first" format (direct answer at top)
Clear H1 > H2 > H3 hierarchy
Bullet points and numbered lists
Tables for comparison data
Short paragraphs (2-3 sentences max)

FAQPage schema adds +40% AI visibility. See templates/schema-faqpage.json.

Step 4: Traditional SEO

Apply meta tags, Open Graph, Twitter Cards, and JSON-LD schema markup. See templates/meta-tags.md for copy-paste templates.

Quick checks:

H1 contains primary keyword
Images have descriptive alt text
Internal links to related content
External links have rel="noopener noreferrer"
Mobile-friendly layout
Page loads in < 3 seconds

Step 5: Validate & Monitor

# Schema validation
open "https://search.google.com/test/rich-results?url={encoded_url}"
open "https://validator.schema.org/?url={encoded_url}"

# Check indexing
open "https://www.google.com/search?q=site:{domain}"
open "https://www.bing.com/search?q=site:{domain}"

Generate report using checklists/seo-geo-audit.md.

Platform-Specific Quick Reference

Each AI search engine has different citation criteria. See reference/platform-optimization.md for full details.

Platform	Key Factor	Critical Action
ChatGPT	Domain authority	Update content within 30 days
Perplexity	Semantic relevance	FAQPage schema + PDF hosting
Google AI Overview	E-E-A-T	Authoritative citations (+132%)
Copilot / Bing	Bing indexing	Page speed < 2s
Claude	Brave Search	High factual density

Common Mistakes

Mistake	Fix
Blocking AI bots in robots.txt	Allow PerplexityBot, GPTBot, ClaudeBot explicitly
Keyword stuffing	Reduces visibility by 10%. Use natural language.
Missing FAQPage schema	Adds +40% AI visibility. Always include for FAQ content.
No statistics or citations	GEO research shows +37-40% boost from data and sources
Ignoring Brave Search	Claude uses Brave, not Google. Ensure Brave indexing.
Stale content	ChatGPT cites 3.2x more from content updated within 30 days

Collaboration

Works with: content-strategist agent (strategy + keyword planning), creative-writing skill (content quality)
Complements: Content strategy with technical SEO implementation and GEO methodology
Outputs: Optimized markup, schema, audit reports, GEO-enhanced content

Supporting Documentation

reference/ - Detailed optimization guides
- geo-methods.md - Princeton GEO research (9 methods in depth)
- platform-optimization.md - Per-platform citation criteria
checklists/ - Audit and validation
- seo-geo-audit.md - Complete SEO/GEO audit checklist with report template
templates/ - Copy-paste ready markup
- meta-tags.md - Meta tags, Open Graph, Twitter Cards
- schema-faqpage.json - FAQPage JSON-LD template
- schema-templates.md - All JSON-LD schema types

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