Creative Iteration Playbook Skill

When to Use

• Refreshing creative fatigued campaigns.
• Coordinating rapid creative experiments across paid + organic teams.
• Documenting learnings with reusable creative formulas.

Framework

1. Creative Brief Template – hook, CTA, proof, editing guidelines, mandatory/legal notes.
2. Testing Matrix – map variables (concept, format, CTA, length, hook) across channels.
3. Production Workflow – intake → concept → script/copy → edit → QA → publish.
4. Measurement & Tagging – UTM/tag schema, performance scoreboard, insights log.
5. Scaling Guidelines – roll-out thresholds, localization, evergreen library updates.

Templates

• Single-slide creative brief + checklist.
• Experiment tracker w/ hypotheses, variants, outcomes, next steps.
• Evergreen asset library structure with tagging conventions.
• GTM Agents Hook/CTA Library – per-channel prompt bank pulled from GTM Agents Social Media Manager playbooks @puerto/README.md#183-212.