Creative Variant Playbooks Skill

When to Use

• Kicking off new campaigns needing multiple creative angles.
• Refreshing fatigued ads to regain performance.
• Running systematic creative testing programs.

Framework

1. Hook Library – benefit, problem, proof, story, contrarian, curiosity.
2. Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
3. Story Formula – Hook → Value Proof → CTA; adapt for each channel.
4. Voice & Tone – align with persona (executive vs practitioner) and funnel stage.

Checklist

• ✅ Unique headline + body copy per variant.
• ✅ Visuals sized and optimized per channel.
• ✅ CTA and offer match landing page.
• ✅ Accessibility: subtitles, alt text, high contrast.
• ✅ Compliance/legal disclaimers added.