Webinar Engagement Analytics Skill

When to Use

• Building dashboards for registrations → attendance → engagement → conversion.
• Investigating drop-offs or anomalous sessions.
• Reporting to GTM leadership on webinar ROI.

Framework

1. Metrics Stack – acquisition, attendance, engagement, conversion, satisfaction ladders.
2. KPI Design – define thresholds per tier and align with GTM goals.
3. Data Plumbing – map sources (platform, MAP, CRM, survey) and refresh schedules.
4. Analytics Workflow – build dashboards/anomaly alerts and run cohort analyses.
5. Insight Loop – document findings, actions, and owners in recurring reports.

Templates

• KPI tracker spreadsheet (target vs actual vs delta).
• Insight brief structure (observation, impact, recommendation, owner).
• Experiment log tied to engagement metrics.

Tips

• Track on-demand performance separately; long-tail views often exceed live.
• Segment by acquisition channel to optimize promotion mix.
• Combine qualitative feedback with quantitative metrics for context.