Social Calendar System Skill

When to Use

• Planning monthly/quarterly content cadences across multiple channels.
• Coordinating creative, copy, compliance, and publishing teams.
• Tracking asset production status, approvals, and performance follow-ups.

Framework

1. Planning Grid – date, channel, campaign, hook, CTA, creative needs, owner.
2. Workflow Stages – concept → copy → creative → compliance → scheduled → published → recap.
3. Approval Matrix – stakeholder list, SLAs, fallback approvers, escalation criteria.
4. Publishing Toolkit – UTMs, tagging, asset specs, accessibility checklist.
5. Retrospective Tracker – performance snapshot, learnings, reuse tags.

Templates

• Calendar spreadsheet template with filters and status columns.
• Approval routing form + automated reminder checklist.
• Publishing checklist with QA steps per platform.
• GTM Agents Channel Prompt Library – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.
• Weekly Performance Packet – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.
• Crisis Escalation Tree – Social Media Manager → Marketing Director → Comms lead.

Tips

• Define color-coding or status chips to quickly spot blockers.
• Record creative/performance notes to accelerate future refresh cycles.
• Pair with build-social-calendar for auto-populated grids.
• Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.
• Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.
• Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.

GTM Agents Social Orchestration Overlay

1. Channel Pods – assign pod leads per platform with shared brief + KPIs.
2. Creative Sprint Sync – align with design/creative team on asset counts, format specs, and deadlines.
3. Distribution Tree – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).
4. Insights Loop – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.

Reporting Template

Week Ending: <Date>

Channel | Goal | Target KPI | Actual | Guardrail | Notes
LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet
X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant
...

Top Performing Assets:
- <Title> – reason, reuse plan

Risks/Escalations:
- <Issue> – owner, action

Guardrail Actions

• Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.
• Trigger Playwright-driven QA if landing page links change mid-campaign.
• Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.

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