Entity SEO Playbook

Build entity authority so AI search surfaces your people, brand, and expertise — not just your pages. Based on Lily Ray's entity-first framework.

When to Use This Skill

Use this skill when you need to:

• Establish an expert or brand as a recognized entity in AI search results
• Audit entity presence across platforms (Google Knowledge Panel, Wikidata, LinkedIn, etc.)
• Optimize for AI search where entities outperform keyword-optimized pages
• Build cross-platform authority for a person, product, or organization
• Improve citation probability across ChatGPT, Perplexity, Google AI Overviews
• Develop a digital PR strategy centered on entity recognition