Marketing Email Creator

Create compelling marketing emails in your authentic brand voice.

Before Writing

Identify the email type:
- Newsletter (regular value delivery)
- Launch announcement (course/product promotion)
- Nurture sequence (relationship building)

Run the rhetoric selector:

python shared/rhetoric_selector.py --type email_newsletter
# or --type email_launch
# or --type email_nurture

Review context:

Email Anatomy

Subject Line

4-7 words ideal
Create curiosity or promise value
Rhetorical devices work brilliantly here (antithesis, tricolon)
Avoid spam triggers (FREE, URGENT, !!!)
Test with: "Would I open this?"

Subject line formulas:

Curiosity: "The thing nobody tells you about [X]"
Benefit: "How to [achieve X] in [timeframe]"
Story: "I almost [dramatic thing] until..."
Direct: "[Specific thing] that changed my [result]"
Antithesis: "[Old way] vs [new way]"

Preview Text

First 40-90 characters visible in inbox
Complements (doesn't repeat) subject line
Often the first sentence of your email

Opening

Don't waste the first line on "Hi [Name]"
Start with something interesting
Hook them immediately - they're deciding whether to keep reading

Body

Short paragraphs (2-3 sentences max)
One idea per paragraph
Use rhetorical devices for flow and emphasis
Personal stories are your secret weapon
Specifics > generalities (numbers, examples, real situations)

CTA (Call to Action)

ONE clear CTA per email
Button or link, not both
Action-oriented text ("Join the masterclass" not "Click here")
Earned, not forced - comes after providing value

Sign-off

Keep it simple: Your name or "- [Name]"
P.S. lines work for secondary CTAs or personal notes

Templates

See templates folder:

Voice Reminders

From your VOICE_GUIDE.md:

Do

Write like you're emailing one person
Share real stories and real numbers
Be genuinely helpful before asking for anything
Use "you" more than "I"
Maintain your spelling conventions

Don't

Start with "I hope this email finds you well"
Use "we" when you mean "I"
Include multiple CTAs competing for attention
Write walls of text without line breaks
Sound like a marketing department

Email Types Explained

Purpose: Regular value delivery, staying top of mind Frequency: Weekly or bi-weekly Mix: Technical tip + industry observation + personal note CTA: Soft (reply, share, optional product mention)

Launch Announcement

Purpose: Promote a specific offering Frequency: During launch windows only Structure: Problem > Solution > Proof > Offer > Urgency CTA: Direct (join, enrol, sign up)

Nurture Sequence

Purpose: Build relationship over time with new subscribers Length: 5-7 emails over 2-3 weeks Arc: Welcome > Value > Story > More value > Soft pitch CTA: Graduated (reply > free resource > learn more > offering)

Quality Checklist

Before sending, verify:

Subject line creates curiosity or promises clear value
Opening line is interesting (not "Hi, I hope...")
Paragraphs are short and scannable
Voice is authentically yours (check against guide)
At least one rhetorical device used naturally
ONE clear CTA (or none if pure value email)
CTA is earned (value delivered first)
No spelling errors
Read aloud - does it sound like a person?

marketing-email