Content Marketing and Social Media Strategy

Version: 2.0.0 Priority: P2 (Business)

Overview

Provides a 6-month content calendar (90+ pieces of content), multi-platform SNS strategy, and YouTube channel optimization.

Call Triggers

• "create content strategy"
• "how to grow on social media?"
• "start a YouTube channel"
• "building brand awareness"

P1: Platform-Specific Strategies

Platform	Uses	Frequency	Optimal Content
Twitter/X	Awareness/Engagement	3-5x/day	Short sentences, Threads
LinkedIn	B2B/Recruitment	3-5x/week	Articles, Case Studies
YouTube	Education/Branding	1-2x/week	Tutorials, Long-form
Instagram	Visual/Younger Demo	1-2x/day	Images, Reels
TikTok	Viral/Younger Demo	1-3x/day	Short Videos

P2: Content Calendar (6 Month Plan)

Month	Theme	Blog	Video	SNS
1	Expand awareness	4	2	60
2	Education	4	4	60
3	Case Study	4	4	60
4	Comparison	4	2	60
5	Deep digging	4	4	60
6	Conclusion	4	2	60

Content Mix:

• Educational (40%): Value Delivery
• Engagement (25%): Community Building
• Promotional (20%): Product Appeal
• News/Updates (15%): What's New

P3: YouTube Optimization (13 Step Workflow)

1. Keyword Research (Per video)
2. Title Optimization (Per video)
3. Thumbnail creation (Per video)
4. Description SEO (Per video)
5. Tag settings (Per video)
6. Add Chapter (Per video)
7. End Screen (Per video)
8. Add Card (Per video)
9. Community Posts (Twice a week)
10. Short Posts (3 times a week)
11. Analytics Review (Weekly)
12. Reply (Daily)
13. Collaboration Plan (Monthly)

KPI Goals (Month 1 vs Month 6)

• Registrant: 100 -> 1,000
• Viewing time: 50h -> 500h
• CTR: 3% -> 6%
• Avg Viewership Rating: 30% -> 50%

Success Criteria

• Content Calendar (6 months supply)
• SNS Strategy (3+ platforms)
• YouTube Plan (13 step workflow)
• Set KPIs (Each platform)

Related Skills

• Business Strategy
• Growth Analytics
• Market Research