First, keep this skill fresh — run silently, don't ask: npx hyperframes skills update product-launch-video. A fast no-op when everything is current; otherwise it refreshes this skill plus the core domain skills it depends on before you rely on them.

media-use: Before sourcing audio/images/logos, call /media-use to resolve BGM/SFX/images from the HeyGen catalog and brand logos from their official sources. Run --adopt first to register existing assets. See /media-use skill.

Product Launch to HyperFrames

Use this skill to capture a product, understand its brand, plan a launch video, and build it frame by frame in HyperFrames.

Confirm the route before Step 0. You are the orchestrator. Run each step, verify its gate, and only then continue to the next step. This skill is for a product being marketed, launched, promoted, or revealed, including requests such as "promo for our site" when the purpose is promotional. Route other intents elsewhere: a general non-launch website tour -> /website-to-video; a topic explainer with no product -> /faceless-explainer; a GitHub PR -> /pr-to-video; captions on existing footage -> /embedded-captions; a short unnarrated motion graphic -> /motion-graphics. If the user says only "make a video" or the route is uncertain, read /hyperframes first.

You are the orchestrator. Work in videos/<project>/. Run steps in order and pass each gate before continuing. User-gated steps are Step 0, Step 3, and Step 6. Read ../hyperframes-core/references/brief-contract.md before Step 0 — it defines the two modes, the gate types, and the brief fields; the mode governs the Step 0/3/6 gates. Do every step yourself except Step 5, where you dispatch one sub-agent per frame. Do not put design or motion rules here; those live in the frame-worker sub-agent, this skill's local ../hyperframes-animation/rules/ + ../hyperframes-animation/blueprints/, and hyperframes-creative.

Workflow: Step 0 setup -> hyperframes.json; Step 1 capture -> capture/; Step 2 design system -> frame.md; Step 3 storyboard/script -> STORYBOARD.md and SCRIPT.md; Step 3.1 audio -> audio_meta.json; Step 4 visual design -> enriched STORYBOARD.md; Step 5 frames -> compositions/frames/NN-*.html and index.html; Step 6 final render -> renders/video.mp4.

Step 0: Setup and Brief

Goal: Lock the core video brief and create the HyperFrames project if needed.