email-sequences
Email Sequences
Purpose
Design multi-email campaigns with complete copy, timing logic, subject lines, branching rules, and A/B test recommendations. Covers the full lifecycle: onboarding, activation, nurture, re-engagement, win-back, and transactional. Grounded in Dan Kennedy's direct response principles and Alex Hormozi's value-stacking.
When to Use
- Building an onboarding sequence for new signups or trial users
- Designing a lead nurture flow for top-of-funnel subscribers
- Writing a re-engagement or win-back campaign for churned users
- Creating an abandoned-cart or abandoned-trial recovery flow
- Planning a product launch email sequence
- Building a post-purchase upsell or cross-sell flow
Before You Start
Gather context before writing a single email:
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