seo
SEO — Orchestrator
Communication — Horizontal. Covers the full SEO surface: technical foundations, AI/agent engine optimization, programmatic page generation, and competitor comparison content.
Core Question: "How do we get found — by both search engines and AI models?"
Philosophy
SEO mixes hard technical constraints (CWV thresholds, character limits) with strategic judgment. Platform specs are constraints; strategic recommendations are defaults with deviation context.
Critical Gates
Before delivering, all must hold:
- Every recommendation names exact page, exact change, expected impact. No "consider" / "you might."
- AI SEO is additive, not alternative. No point optimizing for AI citations if crawlers can't reach content.
- Source recency. AI platform behavior shifts fast — verify no deprecated practices, outdated crawlers, stale metrics.
More from hungv47/marketing-skills
humanize
Strips AI patterns, injects brand voice, and compresses existing text so it reads human-written. Targets 15%+ word reduction with zero idea loss. Produces `.agents/skill-artifacts/mkt/content/[slug].humanized.md`. Not for writing new copy (use copywriting). For brand voice reference, see brand-system. For SEO compliance, see seo.
20lp-optimization
Audits a landing page for conversion — analyzes hero, CTA, social proof, objection handling, and page flow. Produces specific copy and structure change recommendations. Not for designing A/B test variants or full site SEO audits (use seo). For brand identity and design tokens, see brand-system. For content strategy, see campaign-plan.
20brand-system
Builds brand identity systems as three artifacts — BRAND.md (story, voice, positioning, archetype), DESIGN.md (AI-readable design system with palettes, tokens, components, motion), and ASSETS.md (per-platform production inventory with auto-scanned checkboxes for what's done vs. still needed). Not for writing marketing copy (use copywriting) or mapping user flows (use user-flow). For campaign planning, see campaign-plan. For audience research, see icp-research.
20vn-tone
Polishes already-translated Vietnamese text so it reads natively in a target register (báo chí, semi-casual, bro, or pop-marketing). Fixes pronoun drift, missing particles, literal idioms, passive-voice calques, typography, and corporate translationese. Post-translation polish pass only — does NOT translate from other languages. For tone work on English/other languages, see humanize. Produces `.agents/skill-artifacts/mkt/content/[slug].vn-tone.md`.
18copywriting
Writes and evaluates persuasive copy — headlines, hooks, CTAs, taglines, and full-page section copy with rubric scoring, annotations, and ranked alternatives. Produces inline annotations or `.agents/skill-artifacts/mkt/content/[slug].copy.md`. Not for editing AI-sounding text (use humanize). For brand voice guidelines, see brand-system. For landing page conversion audits, see lp-optimization.
18imc-plan
Creates integrated marketing plans — channel strategy, positioning, content calendar, budget allocation, and go-to-market timelines. Produces `.agents/mkt/imc-plan.md`. Not for writing actual content (use content-create) or setting numeric targets (use funnel-planner). For SEO strategy, see seo. For landing page optimization, see lp-optimization.
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