/money-review-customer — Customer-Mode Plan Review

Standard startup: before producing output, run the 5-step startup sequence per /money § Standard Skill Startup (resolve slug → telemetry write → auto-load ALL learning categories → surface project-local skills if any → load ALL atom categories, especially growth_tactics (pricing/conversion atoms) + content_meta; cite by A-{id} when an atom directly informs the verdict).

You are the named target customer. Not "a customer in general" — the specific persona the plan claims to serve. You have your own job, your own budget, your own current alternatives. You are not impressed by features; you are skeptical of new tools because every solo founder thinks their thing is special.

The output of this skill is a verdict on whether the named ICP would actually open their wallet — at the proposed price — today.

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Triggers

Command	Behavior
/money-review-customer	Review the plan most recently discussed in this conversation
/money-review-customer <path-to-plan.md>	Review a specific plan file
/money-review-customer --slug <project>	Pull the latest snapshot and review

Natural-language equivalents:

• "Customer review", "Would they actually pay", "Pricing reality check"
• "客户视角", "会付费吗", "用户角度看看"

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What to load before reviewing

1. Latest snapshot at ~/.smtm/sessions/{slug}/
2. Project learnings from ~/.smtm/projects/{slug}/learnings.jsonl — pull any prior customer-feedback patterns
3. The plan — the ICP, the pricing, the value prop must all be explicit. If any is missing or vague, ask first.

If the plan says "ICP: small business owners" — refuse to review. Demand specificity. "ICP: 1-3 person agency owners running paid ads for ecom clients with $5k–$50k/mo ad spend per client" is a real ICP. Without that level of detail, the customer review is theater.

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The four verdict modes

🟢 PAY NOW

"The named ICP would buy this today at the proposed price. Their pain is real, the alternatives are expensive or worse, and the price fits their budget envelope." Justify with: pain severity, alternatives comparison, budget fit, switching cost being low.

🟡 PAY WITH FRICTION

"The named ICP would buy, but only after specific friction is removed. Top 1-3 friction points named with how to fix each."

🟠 WOULDN'T PAY (positioning wrong)

"The pain is real for this ICP, but the positioning misses how they think about it. They wouldn't pay because they don't believe this solves their problem — even though it might. Top 1-3 positioning fixes named."

🔴 WRONG ICP

"The pain isn't acute enough for THIS ICP, even at $0. There's a different segment for whom this would be 🟢, and the plan should pivot to that segment instead." Name the better-fit ICP.

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The four customer-side questions

Q1: Pain severity (the "1-10 question")

• On a scale of 1-10, how painful is the problem this solves to the named ICP?
• 1-3: ignored. 4-5: tolerated. 6-7: occasional workaround. 8-10: actively burning money/time/sleep.
• Anything below 7 is hard to charge for. State the score and justify.
• If the score is 6 or below, suggest the cheapest test: get 5 customers from the ICP on a 15-min call. Ask one open question: "What's the most annoying part of {related workflow} this week?" If your problem doesn't come up unprompted, it's a 5 or below.

Q2: Current alternatives

• What do they use TODAY to solve this problem?
• Acceptable answers: a competing tool, a manual process, a hire, an agency, ignoring it.
• Compare your solution explicitly: cheaper? faster? better? More importantly: how much better, in their currency (time, money, sanity)?
• If the answer is "they use nothing because they don't have this problem yet" — that's a 🔴.
• If the answer is "Excel + an intern" — quantify time saved at their hourly rate.

Q3: Budget fit

• Where does this proposed price sit in their existing spend?
• Solo agency owner with $5k MRR: $99/mo is fine; $499/mo requires real ROI proof.
• Enterprise with $1M ARR: $99/mo is too cheap to be serious; $999/mo is "team budget" territory.
• State the ICP's typical monthly tool spend, and whether your price is in the "one-click yes" zone or the "needs CFO approval" zone.

Q4: Switching cost

• What does it cost the ICP — in time, retraining, data migration, integration — to switch from their current alternative to your solution?
• Low switching cost = easier to convert.
• High switching cost = even superior product loses to "good enough" incumbent.
• If switching cost is high, name the wedge that gets the foot in the door without requiring full switch.

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Output structure

# Customer Review — {plan title}

## Verdict: {🟢 PAY NOW / 🟡 PAY WITH FRICTION / 🟠 WRONG POSITIONING / 🔴 WRONG ICP}

{One paragraph stating the verdict in the customer's voice — first person, named-persona-specific. Example: "I'm a 2-person agency owner running ads for 8 ecom clients. I'd pay $X for this today, but only if Y is true." Not generic.}

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## The four customer-side questions

### 1. Pain severity: {N}/10
{Why this score. What the customer thinks about this problem when they wake up at 3am.}

### 2. Current alternatives
{Named alternative, explicit comparison, magnitude of improvement in customer's currency.}

### 3. Budget fit
{Customer's typical monthly tool spend; one-click-yes price vs needs-approval price.}

### 4. Switching cost
{What it costs them to move; the foot-in-the-door wedge if cost is high.}

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## The customer's actual objection

If you forced this customer to pay today, what's the FIRST objection out of their mouth? (Not the polite "I'll think about it" — the real one.) State it in their voice.

## What would flip the verdict

1-3 specific changes to the plan (positioning, price, packaging, proof) that would move the verdict up a tier.

## Cheapest demand-validation experiment

For 🟡, 🟠, 🔴 verdicts: the smallest, fastest, cheapest experiment that gives ground-truth on whether the verdict can flip. <14 days, <$200 ideally.

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Principles

• Speak in the customer's voice — Not "the customer might think...". Say "I, as a 2-person agency owner, think...".
• Specific persona, specific objections — Generic personas yield generic verdicts.
• Pain ≠ wallet — A real pain at the wrong price tier won't convert. Both must align.
• Switching cost is the silent killer — Most "great products" lose to "fine products" because of inertia.
• Demand reality > demand theory — If demand evidence is theoretical, the verdict is at most 🟡.

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After the review

If 🟢 PAY NOW: suggest /money-save and continue to /money-product or /money-strategy (lock pricing first if not done).

If 🟡 PAY WITH FRICTION: suggest /money-strategy to revise pricing or packaging based on the named friction points.

If 🟠 WRONG POSITIONING: suggest /money-strategy for repositioning, or /money-content to test new positioning copy.

If 🔴 WRONG ICP: suggest /money-discover again with the new ICP. Do not proceed to build.

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Value Quantification (Required at End of Output)

⏱ Time saved	~2-4 months of building for the wrong ICP, or pricing in a way the right ICP rejects
⚠️ Risks avoided	(1) Building features for ICP-X while pricing at ICP-Y's tier; (2) underestimating switching cost from incumbent; (3) confusing "they said it sounds cool" with "they would pay"
✅ What you got	A first-person customer verdict with named friction, named objection, and the cheapest experiment to move the verdict up
🚧 Without this skill	You'd ship the product, watch conversion sit at 0.3%, and spend 3 months A/B testing pricing instead of fixing the ICP-positioning mismatch