Sales — Close Deals

Sell the problem you solve, not the product you built.

Outreach Principles

1. Lead with their pain, not your product. "I noticed you're hiring 3 engineers to build internal tooling" not "We built an amazing platform."
2. Reference something specific. Blog post, LinkedIn post, job listing, press mention. Prove you did homework.
3. One ask per message. "Open to a 15-min call?" not "Check our demo, read our blog, and schedule a call."
4. Follow up exactly once. Two follow-ups = spam. One = professional.

Cold Outreach Template

Subject: [Specific observation about their company]

Hi [First name],

[One sentence referencing something specific about them — proves research.]