Content Calendar & Task Planning

Overview

This skill creates structured content calendars based on brief outputs and organizes tasks in ClickUp for execution. It transforms strategic briefs into actionable content schedules with clear deliverables.

Marketing OS Workflow Position

brand-voice → content-brief → content-planning → content-creation
                                          ↓
                                        marketing-campaign
                                          ↓
                                          ads-audit

This skill is THIRD - Plan content after creating brief, before creating assets.

Input from:

/brand-voice - Tone and style guidelines
/content-brief - Audience, angles, platforms, visual direction

Output to:

/content-creation - Content queue becomes input for asset creation

Workflow

Step 1: Gather Required Context

Before creating a content plan, ensure you have these inputs:

From Brief (if available):

Content angles and key messages
Platform strategy
Target audience
Visual direction

Additional Information Needed:

Campaign duration (1 week, 2 weeks, 1 month, etc.)
Posting frequency per platform
Start date of campaign
Whether to create ClickUp tasks (yes/no)

Ask if not provided:

Berapa lama durasi campaign yang mau direncanakan?
Seberapa sering posting per platform per minggu?
Kapan campaign mau mulai?
Mau buat ClickUp tasks juga?

Step 2: Define Content Pillars

Based on the brief angles or general content strategy, define 3-5 content pillars:

Content Pillar Framework:

Pillar Type	Description	Example Topics
Educational	Teach audience something	Tips, tutorials, how-tos, myth-busting
Entertainment	Engage and entertain	Trends, humor, behind-the-scenes
Inspiration	Motivate or inspire	Quotes, success stories, transformations
Promotional	Showcase products/services	Features, benefits, offers, launches
Community	Build connection	UGC, spotlights, conversations, Q&A
Social Proof	Build credibility	Testimonials, reviews, case studies, results

Output Format:

## Content Pillars

1. **[Pillar Name]** - [Brief description]
   - Focus: [What type of content]
   - Frequency: [X posts per week]

2. **[Pillar Name]** - [Brief description]
   - Focus: [What type of content]
   - Frequency: [X posts per week]

Step 3: Create Content Calendar

Build a weekly content structure that can be replicated:

Weekly Structure Template:

Day	Platform	Content Type	Pillar	Topic
Monday	Instagram	Carousel	Educational	[Topic from brief angle]
Monday	TikTok	Video	Entertainment	[Trending format + brand twist]
Tuesday	LinkedIn	Static	Promotional	[Product/service feature]
Wednesday	Instagram	Reel	Behind-the-scenes	[Team/process content]
Thursday	TikTok	Video	Educational	[Quick tip format]
Friday	Instagram Stories	Interactive	Community	[Poll, Q&A, or quiz]
etc.

Calendar Format:

## Content Calendar

### Week 1: [Dates]

#### Monday, [Date]
- **Instagram (9:00 AM)** - Carousel - [Pillar] - [Topic]
- **TikTok (12:00 PM)** - Video - [Pillar] - [Topic]

#### Tuesday, [Date]
- **LinkedIn (8:00 AM)** - Static Post - [Pillar] - [Topic]
- **Instagram (3:00 PM)** - Story - [Pillar] - [Topic]

[Continue for all days...]

Step 4: Build Content Queue

Create detailed content queue for production:

Content Queue Format:

## Content Queue

| ID | Platform | Format | Pillar | Topic | Key Message | CTA | Due Date | Status |
|----|----------|--------|--------|-------|-------------|-----|----------|--------|
| C001 | Instagram | Carousel | Educational | [Topic] | [Key message] | [CTA] | [Date] | Pending |
| C002 | TikTok | Video | Entertainment | [Topic] | [Key message] | Follow | [Date] | Pending |
| C003 | LinkedIn | Static | Promotional | [Topic] | [Key message] | Link in bio | [Date] | Pending |

Step 5: ClickUp Task Creation (Optional)

If user wants ClickUp tasks, use ClickUp MCP to create:

Task Structure:

## ClickUp Tasks

### Task Format for Each Content Item:
**Task Name:** [ID] [Platform] [Format] - [Topic]
**Description:**
- Platform: [Platform]
- Format: [Format]
- Pillar: [Pillar]
- Topic: [Topic]
- Key Message: [Key message]
- CTA: [CTA]
- Visual Notes: [From brief visual direction]

**Due Date:** [Posting date - 1 day buffer]
**Assignee:** [To be assigned]
**Status:** To Do

ClickUp MCP Usage (when available):

Create folder for campaign
Create list for each week
Create tasks for each content item
Add tags for platform, format, pillar

Step 6: Output Structure

Compile final content plan:

# [Brand/Campaign] Content Plan

## Campaign Overview
- **Duration:** [X weeks, dates]
- **Platforms:** [List]
- **Total Posts:** [Number]
- **Posting Frequency:** [Posts per week per platform]

## Content Pillars
[From Step 2]

## Weekly Structure
[From Step 3 - show one example week]

## Content Calendar
[From Step 3 - full calendar for all weeks]

## Content Queue
[From Step 4 - detailed table]

## ClickUp Tasks
[From Step 5 - if applicable]

## Production Notes
- **Content batching recommendation:** [Group similar formats together]
- **Lead time needed:** [X days for design, Y days for approval]
- **Posting schedule:** [Best times per platform]

Best Practices

Mix content types - Don't overuse any single format or pillar
Peak times matter - Schedule posts when audience is most active
Batch production - Group similar content for efficient creation
Buffer time - Build in 1-2 days buffer for approvals and revisions
Platform-native - Adapt content for each platform's unique format

Platform-Specific Best Practices

Instagram

Feed posts: 3-5 per week max
Stories: Daily, 3-5 stories per day
Reels: 2-3 per week for growth
Best times: 9-11 AM, 7-9 PM (local time)

TikTok

Posts: 1-3 per day for growth
Best times: 7-9 AM, 12-3 PM, 7-11 PM
Trend timing: Jump on trends within 24-48 hours

Posts: 2-5 per week
Best times: 8-10 AM, 5-6 PM on weekdays
Format: Text, carousel, and PDF perform best

Twitter/X

Posts: 3-5 per day
Best times: 8-10 AM, 12-1 PM, 5-6 PM
Threads: 2-3 threads per week

Common Scenarios

New Product Launch (1 Week Sprint)

High frequency: 3-4 posts/day across platforms
Mix: Educational (40%), Promotional (40%), Social Proof (20%)
Build urgency as launch approaches

Ongoing Brand Presence (Monthly)

Steady frequency: 1-2 posts/day per platform
Mix: Educational (30%), Entertainment (25%), Inspiration (20%), Promotional (15%), Community (10%)

Campaign-Heavy (Specific Period)

Very high frequency: 5+ posts/day
Heavy on promotional and urgency angles
Coordinated messaging across all platforms

Integration with Marketing OS Workflow

Input from:

/brand-voice - Tone and style guidelines for content scheduling
/content-brief - Audience, angles, platforms, and visual direction

Output to:

/content-creation - Content queue becomes input for asset creation
/campaign - Calendar informs paid media scheduling

Quick Start Example

# User runs:
/content-plan

# Agent asks:
1. Duration campaign? "2 minggu"
2. Posting frequency? "Instagram 3x/minggu, TikTok 5x/minggu"
3. Start date? "Senin depan, 17 Februari"
4. ClickUp tasks? "Ya, buat tasks juga"

# Agent produces:
- Content pillars based on brief
- 2-week content calendar
- Content queue table
- ClickUp tasks ready for execution