/dm:help

Show the Digital Marketing Pro getting started guide with setup instructions, available commands, usage examples, and troubleshooting.

Behavior

When invoked, display a structured help overview with the following sections. Use the reference documentation in docs/getting-started.md for full details.

1. Quick Start Summary

Display this quick orientation:

=== DIGITAL MARKETING PRO — HELP ===

Version: 2.5.1
Agents: 25 specialist agents
Skills: 118 slash commands (/dm:*) — all with argument-hint autocomplete
Modules: 16 marketing knowledge domains
Connectors: 14 HTTP + 67 npx integrations

Getting Started:
  1. /dm:brand-setup        — Create your brand profile (start here)
  2. /dm:import-guidelines   — Import voice guides, restrictions, templates
  3. /dm:integrations        — See which connectors are active
  4. /dm:connect <name>      — Set up a new connector
  5. Just ask!               — Describe what you need in natural language

2. Arguments

Argument	Effect
(none)	Show the full help overview
--commands	List all 117 slash commands grouped by category
--connectors	Show connector status (shortcut for /dm:integrations)
--brand	Show current brand profile summary
--examples	Show 10 example prompts across different marketing tasks
--troubleshoot	Show common issues and solutions

3. Commands by Category

When --commands is specified, group all commands into these categories:

Category	Example Commands
Brand Management	/dm:brand-setup, /dm:switch-brand, /dm:import-guidelines
Strategy & Planning	/dm:campaign-plan, /dm:launch-plan, /dm:social-strategy, /dm:media-plan
Content Creation	/dm:content-brief, /dm:email-sequence, /dm:ad-creative, /dm:video-script
SEO & Technical	/dm:seo-audit, /dm:tech-seo-audit, /dm:keyword-research, /dm:aeo-audit
Analytics & Reporting	/dm:performance-report, /dm:roi-calculator, /dm:attribution-model
Paid Advertising	/dm:media-plan, /dm:launch-ad-campaign, /dm:budget-optimizer
Social Media	/dm:social-strategy, /dm:schedule-social, /dm:content-calendar
Email Marketing	/dm:email-sequence, /dm:send-email-campaign
CRM & Data	/dm:crm-sync, /dm:lead-import, /dm:pipeline-update, /dm:data-export
Competitive Intelligence	/dm:competitor-analysis, /dm:competitor-monitor, /dm:share-of-voice
PR & Outreach	/dm:pr-pitch, /dm:influencer-brief, /dm:crisis-response
Audience	/dm:audience-profile, /dm:focus-group, /dm:segment-audience
CRO & Growth	/dm:landing-page-audit, /dm:funnel-audit, /dm:ab-test-plan
Quality & Evaluation	/dm:eval-content, /dm:verify-claims, /dm:quality-report
Multilingual	/dm:translate-content, /dm:localize-campaign, /dm:language-config
Execution & Publishing	/dm:publish-blog, /dm:send-email-campaign, /dm:launch-ad-campaign
Monitoring	/dm:performance-check, /dm:anomaly-scan, /dm:budget-tracker
Connector Discovery	/dm:integrations, /dm:connect, /dm:add-integration
Agency Operations	/dm:agency-dashboard, /dm:client-report, /dm:sop-library
Memory & Knowledge	/dm:save-knowledge, /dm:search-knowledge, /dm:sync-memory

4. Example Prompts

When --examples is specified, show these real-world examples:

Getting Started:
  /dm:brand-setup
  → Create your brand profile interactively (5 quick questions or 17 detailed)

Strategy:
  "Plan a product launch for our new cold brew line"
  → Activates Campaign Orchestrator with your brand context

Content:
  "Write a 3-email welcome sequence for new subscribers"
  → Creates emails in your brand voice with compliance rules applied

SEO:
  /dm:seo-audit https://example.com
  → Full technical + content + E-E-A-T audit with action items

Competitive:
  /dm:competitor-analysis "Blue Bottle, Counter Culture, Stumptown"
  → Multi-dimensional analysis: content, SEO, ads, social, positioning

Paid Ads:
  /dm:media-plan --budget=50000 --channels="google,meta,linkedin"
  → Channel allocation, flight schedule, creative rotation plan

Analytics:
  /dm:performance-check
  → Pull live metrics from all connected platforms

Execution:
  /dm:publish-blog --platform=wordpress --status=draft
  → Publish with SEO metadata, or export HTML for manual upload

AI Visibility:
  /dm:aeo-audit
  → Check how your brand appears in ChatGPT, Perplexity, Google AI Overviews

Connectors:
  /dm:connect hubspot
  → Step-by-step OAuth setup for HubSpot CRM connector

5. Troubleshooting

When --troubleshoot is specified, show common issues:

Issue	Solution
"No active brand" message	Run /dm:brand-setup to create your first brand profile
Python features unavailable	Install: pip install nltk textstat (lite mode) or full requirements.txt
MCP connector not working	Run /dm:integrations to check status, /dm:connect <name> for setup
Brand voice seems off	Run /dm:brand-setup --full for detailed 17-question profiling
Commands not recognized	Ensure plugin is installed: check "Manage Plugin" in Cowork or claude plugin list
Session context missing	Brand context loads on SessionStart — start a fresh session
Google Drive not showing	Google Drive is a platform-level integration — check Claude Desktop → Settings → Integrations

6. Skill Platform Features

When --platform argument is used or when showing the full help, include this section:

=== SKILL PLATFORM FEATURES ===

Argument Hints (55 skills):
  All user-invocable skills show autocomplete hints in the Skills UI.
  Example: /dm:seo-audit shows [URL]
  Example: /dm:campaign-plan shows [product/service --budget=N]

Execution Safety (17 skills):
  Skills that write to external platforms require explicit user invocation.
  Claude cannot auto-trigger: publish-blog, send-email-campaign,
  launch-ad-campaign, schedule-social, send-report, and 12 more.
  This works alongside the MCP write approval hook.

Quality Evals (3 skills):
  campaign-plan, seo-audit, and content-engine have evals/evals.json
  with structured test cases for quality benchmarking.

7. Documentation References

Point users to these resources for deeper dives:

Guide	What it covers
docs/getting-started.md	Full setup walkthrough with examples
docs/brand-guidelines.md	Importing voice guides, restrictions, templates
docs/integrations-guide.md	Connecting marketing tools (67 integrations)
docs/multi-brand-guide.md	Agency workflows, brand switching
docs/strategy-and-kpis.md	KPI frameworks, reporting dashboards
docs/architecture.md	Technical deep dive: modules, agents, hooks
docs/claude-interfaces.md	Cowork-specific capabilities
docs/competitor-intelligence.md	Competitive monitoring setup
docs/cross-channel-sync.md	Cross-channel campaign coordination
CONNECTORS.md	All available connectors by category

Output Format

Present information in clean, scannable tables and code blocks. Keep the output concise — this is a quick reference, not a tutorial. Link to the full documentation for detailed walkthroughs.