/dm:seo-plan

Purpose

Generate a comprehensive SEO strategy with industry-specific templates, competitive analysis, content roadmap, and phased implementation plan. Covers both traditional SEO and AI search readiness.

Input Required

• Business type: SaaS, ecommerce, local service, publisher/media, agency, or general
• Website URL: Existing site (if any) to assess
• Target audience and markets: Geographic, demographic, and intent profiles
• Competitors: 3-5 competitor URLs for gap analysis
• Budget and timeline: Resource constraints
• KPIs: What success looks like (traffic, rankings, conversions, AI visibility)

Process

1. Discovery

• Business type, target audience, competitors, goals
• Current site assessment (if exists) — crawl health, content inventory, authority signals
• Budget and timeline constraints
• Key performance indicators (KPIs) aligned to business objectives

2. Competitive Analysis

• Identify top 5 competitors
• Analyze their content strategy, schema usage, technical setup
• Identify keyword gaps and content opportunities
• Assess their E-E-A-T signals
• Estimate domain authority and link profiles
• AI visibility comparison — which competitors appear in AI overviews

3. Architecture Design

• Design URL hierarchy and content pillars based on business model
• Plan internal linking strategy (hub/spoke, topic clusters)
• Sitemap structure with quality gates applied
• Information architecture for user journeys
• Navigation and breadcrumb planning

4. Content Strategy

• Content gaps vs competitors
• Page types and estimated counts
• Blog/resource topics and publishing cadence
• E-E-A-T building plan (author bios, credentials, experience signals)
• Content calendar with priorities
• AI-optimized content structure (entity consistency, citation-worthy formatting)

5. Technical Foundation

• Hosting and performance requirements
• Schema markup plan per page type
• Core Web Vitals baseline targets (LCP <2.5s, INP <200ms, CLS <0.1)
• AI search readiness requirements
• Mobile-first considerations
• International SEO setup (if applicable)

6. Implementation Roadmap (4 phases)

Phase 1: Foundation (weeks 1-4)

• Technical setup and infrastructure
• Core pages (home, about, contact, main services/products)
• Essential schema implementation (Organization, LocalBusiness, BreadcrumbList)
• Analytics and tracking setup (GA4, GSC, rank tracking)

Phase 2: Expansion (weeks 5-12)

• Content creation for primary pages
• Blog launch with initial posts
• Internal linking structure buildout
• Local SEO setup (if applicable)
• First E-E-A-T improvements (author pages, credentials)

Phase 3: Scale (weeks 13-24)

• Advanced content development (pillar pages, topic clusters)
• Link building and digital PR outreach
• GEO/AEO optimization for AI search visibility
• Performance optimization (CWV, page speed)
• Schema expansion (FAQ, Product, VideoObject as applicable)

Phase 4: Authority (months 7-12)

• Thought leadership content
• PR and media mentions
• Advanced schema implementation
• Continuous optimization based on data
• Competitive gap monitoring

Industry Templates

SaaS

• Primary pages: features, pricing, integrations, use cases, solutions by role
• Content pillars: product education, industry trends, comparison content, technical guides
• Schema focus: SoftwareApplication, Product, FAQPage (if eligible), HowTo (deprecated — use article format instead)
• Link strategy: integration partner pages, guest posts on tech blogs, product directories

Local Service

• Primary pages: services, service areas, about, contact, testimonials
• Content pillars: service guides, local area content, FAQ content, case studies
• Schema focus: LocalBusiness, Service, Review, BreadcrumbList, GeoCircle
• Link strategy: local directories, chamber of commerce, local press, community involvement

eCommerce

• Primary pages: categories, products, brands, collections, buying guides
• Content pillars: product education, comparison content, buying guides, trend content
• Schema focus: Product, ProductGroup, Offer, AggregateRating, BreadcrumbList, ItemList
• Link strategy: product reviews, affiliate partnerships, manufacturer relationships

Publisher/Media

• Primary pages: sections, topic pages, author pages, about, editorial standards
• Content pillars: news coverage, analysis, opinion, investigative, data journalism
• Schema focus: Article, NewsArticle, Person (authors), Organization, VideoObject
• Link strategy: original research citations, expert sourcing, data exclusives

Agency

• Primary pages: services, industries, case studies, team, methodology
• Content pillars: industry expertise, methodology content, case studies, thought leadership
• Schema focus: Organization, Service, Person (team), Article
• Link strategy: case study features, speaking engagements, industry publications, client co-marketing

Output

Deliverables

• SEO Strategy Document: Complete strategic plan with business context, competitive landscape, and strategic direction
• Competitive Analysis: Keyword gaps, content gaps, authority comparison, AI visibility comparison
• Content Calendar: 12-week content roadmap with topics, formats, keywords, and publishing schedule
• Implementation Roadmap: Phased action plan with milestones, responsibilities, and measurement checkpoints
• Site Architecture Plan: URL hierarchy, content pillar structure, internal linking strategy
• Schema Markup Plan: Per-page-type schema recommendations with JSON-LD templates
• KPI Dashboard Specification: Metrics to track, tools needed, reporting cadence

Agents Used

• seo-specialist — Strategy, competitive analysis, technical planning
• content-creator — Content strategy and calendar planning
• competitive-intel — Competitor analysis and gap identification
• marketing-strategist — Business alignment and KPI framework

Scripts Used

• competitor-scraper.py — Competitor site analysis
• tech-seo-auditor.py — Current site technical assessment
• keyword-clusterer.py — Keyword research and clustering
• content-scorer.py — Current content quality baseline