write-copy
Installation
SKILL.md
Marketing Copy
Also invoked as /write:landing-page-copy (that skill was merged into this one).
Copy persuades only if readers believe it, and one invented testimonial or fake deadline costs that belief. So this skill gets the facts first, writes only from them, and lists what is missing instead of filling the gap.
Prompts
| Prompt | Use for | File |
|---|---|---|
| Landing page | Landing, sales, or product pages: headline, hook, body sections, CTA. Uses ideas from the "48 Laws of Power" behind the scenes | references/landing-page-copy.md |
| Short copy | Button label, CTA line, headline, tagline, email, ad, social post | references/short-copy.md |
Pick by format. A request for a button and an email is short copy even if it says "CTA"; do not run the landing-page prompt for it. If the user wants both a page and a short piece, run each prompt.
Workflow
- Collect the facts -- Before drafting anything, read the fact sources: the README, docs, or site pages the user names; otherwise the repo in the working directory (README, package or plugin manifest, LICENSE) or the user's brief. Write a short fact sheet: product, what it does, price or license, audience, the exact action (install command, URL, signup step), and any real proof (quotes the user supplied, published numbers) or real limits (dates, seat caps). Each item notes where it came from. Copy may state only what is on this sheet or in the user's message.