Mark Build Brand Foundation Docs

Overview

This skill guides you through creating the foundational documents that must be completed BEFORE writing any advertorial, sales page, VSL, or marketing copy.

This skill covers:

Research (Deep Research)
Foundational Docs (Avatar Sheet, Offer Brief, Necessary Beliefs)

Reference Templates

[ATTACH: ./reference/deep-research-methodology.md] [ATTACH: ./reference/avatar-sheet-template.md] [ATTACH: ./reference/offer-brief-template.md] [ATTACH: ./reference/necessary-beliefs-template.md]

Required Inputs

Before starting, provide:

Product Link: [USER INPUT REQUIRED]
Brand Name: [USER INPUT REQUIRED]
Target Market: [USER INPUT REQUIRED]
Screenshot of offer page/money site: [USER INPUT REQUIRED]

Step 1: Research

Prompt #1 - Initial Analysis

You are my expert copywriter and you specialize in writing highly persuasive direct response style copy for my [BRAND TYPE] brand that focuses on [PRODUCT/SERVICE] here at [PRODUCT URL] in the [TARGET MARKET] market.

I am also going to send you a screenshot of my current sales page, and I want you to analyze it and please let me know your thoughts.

[UPLOAD SCREENSHOT OF THE OFFER PAGE / MONEY SITE]

Prompt #2 - Learn Deep Research Method

Great work! I am going to send you a document that teaches how to do deep research for our product in order to effectively write highly persuasive copy. Please analyze it and let me know your thoughts:

[ATTACH: ./reference/deep-research-methodology.md]

Prompt #3 - Create Deep Research Prompt

Great, now that you properly understand how to conduct research, I want you to create a full prompt for the deep research feature to actually conduct this research for the [BRAND NAME] [PRODUCT TYPE] for the [TARGET MARKET] market.

Please be as specific as possible here in order to get the best quality research. Please include that you want deep research to compile all of the research found into a doc as well, and it should be a minimum of 6 pages worth of research.

Prompt #4 - Execute Deep Research

Go to Tools and select Deep Research
Paste the deep research prompt from Prompt #3 output
Start Research
Copy and paste all research into its own doc
Download it - this is your first Foundational Doc

Step 2: Foundational Docs

Prompt #1 - Avatar Sheet

Based on the attached deep research document, I want you to please complete the attached Avatar Sheet Template:

[ATTACH THE COMPLETED DEEP RESEARCH DOC]
[ATTACH: ./reference/avatar-sheet-template.md]

[COPY AND PASTE THE FULL OUTPUT INTO ANOTHER DOC AND DOWNLOAD IT]

Prompt #2 - Offer Brief

Great work! Now that you have finished that, I want you to complete this offer brief document template for this product:

[ATTACH: ./reference/offer-brief-template.md]

[COPY AND PASTE THE FULL OUTPUT INTO ANOTHER DOC AND DOWNLOAD IT]

Prompt #3 - Necessary Beliefs (Todd Brown E5)

Great work! Now I want you to analyze the E5 Method for Necessary Beliefs and create the 6 beliefs customer must hold before buying.

[ATTACH: ./reference/necessary-beliefs-template.md]

The key insight: It is about the magnificence of the ARGUMENT, not the magnificence of the WORDS.

Create the 6 beliefs:
1. Category Belief - Why some options are genuinely better than others
2. Existing Solutions Belief - Why current mainstream solutions have problems
3. Credibility Belief - Why they should trust us/our brand
4. Mechanism Belief - Why our unique mechanism works
5. Results Belief - Why they can get results through our product
6. Urgency Belief - Why they need to act now

[COPY AND PASTE THE FULL OUTPUT INTO ANOTHER DOC AND DOWNLOAD IT]

Output: Your Foundational Docs Package

After completing this skill, you will have:

Deep Research Document - Comprehensive market research
Avatar Sheet - Complete customer profile with verbatim language
Offer Brief - Product positioning and unique mechanism
Necessary Beliefs - 6 belief arguments for your copy

These documents are the foundation for writing any sales copy, advertorial, VSL, or marketing material.

Key Principle: Arguments Over Words

From Todd Brown E5 Method:

Stop writing copy and start crafting arguments.

Internet Marketing approach = magnificent WORDS (power words, hyperbolic phrases)
Agora approach = magnificent ARGUMENTS (compelling logical/emotional structure)

Always introduce a Unique Mechanism - a new, different, and superior way to get the result they want.

How to Start

Tell me:

What is your product? (provide link)
What is your brand name?
Who is your target customer/market?
Upload a screenshot of your offer page

Then I will guide you through creating your foundational docs.

markbuildbrand-foundation-docs