Logo Ideation

Develop logo concepts through brand discovery, competitive analysis, and visual exploration. Output is a concept brief ready for svg-logo-creator.

Workflow

1. Brand Discovery

Gather essential context. Ask about:

• Name & tagline: What text must appear?
• Industry & offering: What does the company do?
• Target audience: Who are the customers?
• Brand personality: 3-5 adjectives (e.g., "modern, trustworthy, innovative")
• Existing brand elements: Colors, fonts, or visual assets already in use?
• Constraints: Must avoid certain imagery? Required formats?

2. Competitive Analysis

Use WebSearch to find 5-10 competitor logos. Analyze:

• Common patterns: What visual themes dominate the industry?
• Color trends: What palette is overused?
• Typography: Serif vs sans-serif prevalence?
• Differentiation opportunities: What's missing? What would stand out?

Document findings as a brief competitive landscape summary.

3. Visual Direction Exploration

Generate 3-5 distinct concept directions. For each:

Concept name: Short memorable title Logo type: See reference below Visual metaphor: Core imagery/symbolism Color direction: Primary palette reasoning Typography style: Font characteristics Personality fit: How it reflects brand adjectives Differentiation: How it stands apart from competitors

4. Concept Brief Output

Deliver a structured brief for each viable direction:

## Concept: [Name]

**Type**: [Wordmark / Lettermark / Pictorial / Abstract / Combination / Emblem]
**Metaphor**: [Core visual idea]
**Colors**: [Primary, secondary, rationale]
**Typography**: [Style description]
**Variations needed**: [Horizontal, stacked, icon-only, etc.]
**Notes**: [Special considerations]

Logo Types

Type	Description	Best for
Wordmark	Company name in stylized typography	Distinctive names, personal brands
Lettermark	Initials or acronym	Long company names
Pictorial	Recognizable image/icon	Universal appeal, established brands
Abstract	Geometric or abstract shape	Tech, conveying concepts
Combination	Icon + wordmark	Versatility, new brands
Emblem	Text inside symbol/badge	Traditional, institutional feel

Color Psychology

See references/color-psychology.md for detailed color associations and industry guidance.

Quick reference:

• Blue: Trust, stability (finance, tech, healthcare)
• Green: Growth, nature (eco, health, finance)
• Red: Energy, urgency (food, entertainment, retail)
• Purple: Creativity, luxury (beauty, creative services)
• Orange: Friendly, energetic (youth brands, food)
• Black: Sophisticated, premium (luxury, fashion)
• Yellow: Optimism, clarity (consumer products, children)

Design Principles

• Simplicity: Recognizable at small sizes
• Relevance: Connects to brand meaning
• Memorability: Distinctive and ownable
• Versatility: Works across all contexts
• Timelessness: Avoids trendy elements that date quickly

Handoff to svg-logo-creator

After user approves concept direction(s), provide the concept brief to svg-logo-creator for implementation. Include all details from section 4.