Pages: About

Guides About page content, structure, and trust-building for company websites.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).

Identify:

1. Audience: Job seekers, buyers, partners, press
2. Key message: Mission, values, differentiation
3. Proof points: Awards, metrics, testimonials

Best Practices

Essential Elements