Pages: Affiliate Program

Guides affiliate program page content and structure for conversion and quality affiliate signups.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.

Identify:

1. Commission model: Percentage, flat rate, recurring, one-time
2. Target affiliates: Bloggers, influencers, agencies, etc.
3. Product fit: Why affiliates would promote you

Best Practices

Four Key Questions Affiliates Ask

1. How much can I earn? ? Be specific upfront
2. Is this product worth promoting? ? Product value, audience fit
3. Will I be set up for success? ? Resources, support, tracking
4. Can I trust you to pay me? ? Payment terms, proof

Commission Structure (Transparency)

Item	Include
Commission rate	Percentage or flat
Recurring vs. one-time	Duration of recurring
Cookie/tracking window	How long the cookie lasts
Minimum payout	Threshold to receive payment
Payment schedule	When payouts occur
Payment methods	PayPal, bank transfer, etc.
Refund/chargeback policy	How they affect commissions

Value Proposition

• Specific numbers: "Earn 30% recurring--up to $147/month per customer"
• Earning calculator: Help affiliates visualize income
• Avoid vague: "Great commissions" ? "30% recurring for 12 months"

Product Information

Affiliates stake their reputation; convince them it's worth promoting:

• What it does (clear, jargon-free)
• Who it's for (audience, use cases)
• Why it's superior (differentiators)
• Social proof (customers, testimonials, logos)

Design

• Treat like a product landing page—professional, engaging; same quality as main marketing pages
• Single-focused offer: One primary goal (signup); pages with multiple offers get ~266% fewer leads
• Minimal navigation: Remove or reduce nav links; can increase conversion 2–28%
• Mobile-first: Thumb-reachable CTA above fold; ~70% of users consider page speed
• Hero image/video: Visuals can improve conversion up to 80%
• FTC-compliant disclosure: Affiliate relationship disclosure required

Post-Launch

• Submit to affiliate program directories for discoverability
• Add affiliate page link to main nav or footer

Output Format

• Headline and value proposition
• Commission section structure
• Product summary for affiliates
• FAQ for common affiliate questions
• CTA and signup flow
• SEO metadata

Related Skills

• affiliate-marketing: Affiliate marketing strategy, recruitment, channels
• landing-page-generator: Generic landing page structure, CTA, conversion flow; apply to affiliate signup
• pricing-page-generator: Commission structure clarity
• customer-stories-page-generator: Social proof for product
• homepage-generator: Link from homepage
• hero-generator, cta-generator: Hero and CTA design for affiliate page
• title-tag, meta-description, page-metadata: Affiliate page metadata