Strategies: Brand Monitoring

Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements brand-protection (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for brand name, official domain, and key assets.

Identify:

1. Scope: Domain, social, marketplaces, paid search, dark web
2. Budget: Manual vs automated; DIY vs vendor
3. Risk level: High-value brand, prior incidents, or preventive

What to Monitor