Strategy: Brand Protection

Guides discovery, reporting, and prevention of brand impersonation—fake websites, phishing sites, trademark infringement, and domain squatting. See domain-selection for defensive domain registration; trust-badges for official site verification signals; about-page for identity declaration.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand name, official domain, and key assets.

Identify:

1. Impersonation type: Fake website, phishing, trademark misuse, domain squatting
2. Evidence available: Screenshots, URLs, WHOIS, hosting info
3. Legal assets: Registered trademark, copyright ownership
4. Impact: Traffic interception (fake site ranks for brand queries)? Payment fraud (users pay on fake site, then contact official support)?

Evidence Collection Checklist