Components: Brand Visual Identity

Guides visual identity for consistent brand presentation. Companies with consistent branding see up to 23-33% revenue lift; 94% of consumers say consistency influences buying decisions.

Keywords: visual identity, design tokens, color palette, typography, CSS variables, slide deck, brand guidelines, frontend aesthetics, accessibility

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Section 12 (Visual Identity) for colors, typography, spacing. See branding for brand strategy and visual identity strategy layer.

Identify:

1. Scope: New brand, audit, or component design
2. Touchpoints: Web, print, social, product UI, slides (PowerPoint, Google Slides, Keynote), documents (Word, Google Docs, PDF reports)
3. Existing assets: Logo, style guide, design files

Best Practices