Strategies: Content Marketing

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

• Content types: What you create (by purpose/theme)
• Content formats: How it's delivered (article, video, email, post)
• Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
• Repurposing: One core content → multiple formats → multiple channels
• Funnel mapping: Content by stage (awareness, consideration, decision)

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).