Strategies: Conversion Optimization

Guides conversion rate optimization (CRO): increasing the percentage of visitors who complete desired actions. Higher conversion rates mean increased revenue, reduced CAC, and better ROI. Use this skill when optimizing funnels, running experiments, or reducing friction on high-traffic pages.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website), 6 (Keywords).

Identify:

1. Funnel stage: Awareness, consideration, decision, post-purchase
2. Conversion goal: Signup, purchase, download, demo request
3. Traffic: Volume; mobile vs desktop split
4. Current conversion rate: Baseline for improvement

CRO Process