Strategies: Discount Marketing

Guides discount and promotional pricing strategy for SaaS, e-commerce, and tools. Covers discount structures, lifetime deals (LTD), redeem codes, Black Friday / Cyber Monday, and campaign design. Aligns with pricing-strategy (base price structure); discounts apply on top of base pricing.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and goals.

Identify:

1. Product type: SaaS, e-commerce, tool
2. Goal: Acquisition, retention, cash flow, annual plan promotion
3. Discount type: One-time, recurring, LTD, campaign
4. Constraints: LTV:CAC, margin, support capacity

Discount Structures (SaaS)