Strategies: Pricing

Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, value proposition, and competitors.

Identify:

1. Product type: SaaS, tool, e-commerce
2. Value metric: What drives value (seats, usage, features)
3. Market: Competitor pricing; willingness to pay
4. Goals: Revenue, adoption, retention

Pricing Models