SEO Content: Content Optimization

Guides on-page content optimization: word count, heading keywords, keyword density vs stuffing, multimedia, tables, and lists. Complements seo-on-page-heading (structure) and seo-content-content-strategy (planning).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

• Word count: Length by content type; quality over length
• H2 keywords: Placement, quantity, variation
• Keyword density vs stuffing: Natural use; avoid manipulation
• Multimedia: Images, tables, lists for structure and Featured Snippets

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for target keywords and content type.

Identify:

1. Content type: Article, guide, listicle, pillar, news
2. Target keyword: Primary and secondary
3. Competitors: Top 10 average length and structure

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Word Count

Google does not rank by word count. Length should match search intent and topic depth. A 1,000-word post that satisfies intent can outrank a 3,000-word thin piece.

Reference Ranges by Content Type

Content type	Word count	Notes
News / announcements	300–600	Time-sensitive; concise
Standard articles / how-tos	1,000–1,500	Single topic; actionable
Listicles / guides	1,200–2,000	"Top 10," "Best X"
Pillar / cornerstone	2,000–3,500+	Comprehensive; cluster hub
Competitive keywords	2,000–2,500	Top 10 avg ~2,400 words

Strategy

1. Analyze top 10 for target keyword — average length and depth
2. Match intent — informational often needs ~40% longer than transactional
3. Value over padding — each section must add genuine value; avoid fluff
4. Comprehensive coverage — answer the query and related questions

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H2 Heading Keywords

Placement

• Primary keyword: Include naturally in at least one H2 when relevant
• Related keywords: Use LSI and long-tail in other H2s for topical coverage
• Avoid stuffing: Headings must stay clear and readable; organic placement only

Quantity

• No strict limit — one H2 per major section; structure follows content
• Typical article: 4–8 H2s; pillar: 8–15+ H2s
• Hierarchy: H1 → H2 (major sections) → H3 (subsections); don't skip levels

Best Practices

Practice	Purpose
Descriptive H2s	Search engines understand context; users scan
Answer-first	Place direct answer in first 40–50 words after H2 for Featured Snippets
Keyword variation	Use related terms; avoid repeating exact phrase in every H2
Logical flow	H2s outline the article; support topical authority

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Keyword Density vs Keyword Stuffing

Definitions

Term	Meaning
Keyword density	(Keyword count / Total words) × 100; a metric, not a ranking factor
Keyword stuffing	Excessive, unnatural repetition to manipulate rankings; black-hat

Current Guidance

• Keyword density is not a direct ranking factor — Google has stated since 2011 that repetition alone doesn't improve rankings
• Reference range: 0.5%–1.5% for most content; some sources cite up to 2.5%
• Use density mainly to avoid stuffing — if density exceeds ~2–3% and reads unnaturally, reduce
• Prioritize natural placement: title, H1, first 100 words, 1–2 H2s, body; avoid forced repetition

How to Avoid Stuffing

• Write for users first; keywords should fit naturally
• Use synonyms, related terms, and question phrasing
• If a sentence sounds awkward with the keyword, rewrite
• Monitor: if every paragraph repeats the exact phrase, simplify

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Multimedia: Images, Tables, Lists

Images

Practice	Purpose
Alt text	Descriptive; include keyword when natural; accessibility
File names	Descriptive (e.g. seo-checklist-2025.jpg)
Compression	WebP; optimize for LCP
Captions	Relevant to topic; can support Featured Snippets
Original over stock	Unique images signal E-E-A-T

Tables

• Use for: Comparisons, stats, specs, "X vs Y"
• Semantic HTML: <table>, <thead>, <tbody>, clear column headers
• Featured Snippets: ~6% of snippets are tables; optimize headers with target keywords
• Mobile: Responsive; avoid horizontal scroll when possible
• Data quality: No empty cells; consistent units; accurate, current data

Lists: Ordered vs Unordered

Type	Use case	SEO / Snippet
Ordered (<ol>)	Steps, rankings, sequences, "Top 10"	List snippets (~19% of Featured Snippets); how-to
Unordered (<ul>)	Non-sequential items, features, options	Bullet snippets; definitions, options

Best practices:

• Use semantic <ol> and <ul>; avoid divs styled as lists
• Answer-first: For snippet targets, put the direct answer in the first 40–50 words after the heading
• Concise items: List items should be scannable; expand in body if needed
• Logical order: Ordered lists = sequence matters; unordered = no sequence

GEO / AI Citation

• Answer-first: Direct answer in first 40–60 words after H2; increases AI citation ~35%
• TL;DR or Key Takeaways: Choose one — 50–100 word summary or 5–7 bullet points; supports GEO
• QAE pattern: Question (H2) → Answer (2 sentences) → Evidence (data, lists, examples)
• See pages-article for full GEO section; strategies-geo for GEO strategy

Featured Snippet Formats

Format	Share	Use
Paragraph	~70%	40–50 words; direct answer after H2
List	~19%	<ol> or <ul>; how-to, steps, options
Table	~6%	Comparisons, stats, specs

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Output Format

• Word count recommendation by content type
• H2 outline with keyword placement
• Keyword density check (avoid stuffing)
• Structure (tables, lists) for Featured Snippet opportunity
• Multimedia checklist (images, alt, captions)

Related Skills

• seo-on-page-heading: H1–H6 hierarchy; this skill covers H2 keyword placement and quantity
• seo-content-content-strategy: Topic clusters, pillar + cluster; this skill covers on-page optimization
• seo-content-keyword-research: Target keywords inform placement
• pages-article: Article structure, GEO (TL;DR, key takeaways, QAE)
• strategies-geo: GEO strategy; AI citation optimization
• components-toc: TOC built from H2–H3; supports snippet structure