Analytics: Traffic

Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

• Traffic sources: Organic, paid, social, referral, direct, email
• Dark traffic: Unattributed visits labeled as "Direct / None"
• Attribution: UTM tagging, segmenting, reporting accuracy

Branded vs. Non-Branded Traffic (Organic)