Behavioral Product Design

Scope

Covers

• Turning a desired user behavior into an executable design + experiment plan
• Diagnosing behavior using barriers/drivers (motivation, ability/friction, uncertainty, habit, context)
• Designing behavioral interventions (e.g., defaults, commitment devices, loss aversion/progress, reducing uncertainty) with ethical guardrails
• Producing decision-ready artifacts a PM/Design/Eng team can build and test

When to use

• “Help me apply behavioral science / behavioral economics to this flow.”
• “We need to improve retention / activation / onboarding completion.”
• “Design a streak / habit loop / reminder system (without being spammy).”
• “Users procrastinate (present bias). How do we get them to do the thing?”
• “People stick with the status quo. How do we drive switching/adoption?”
• “Users are uncertain / anxious. How do we reduce uncertainty and move them forward?”

When NOT to use