All-in-One Copy and Content

Use this skill as the default end-to-end system for content and copy. Keep this file focused on workflow and routing. Load references only as needed.

Goal: produce clear, persuasive, audience-aligned content that drives measurable outcomes.

Start Here

Check for product marketing context first. If .claude/product-marketing-context.md exists, read it before asking questions. Reuse that context and ask only for missing, task-specific inputs.

Collect the minimum context required:

1. Business: what the product does and the primary growth goal.
2. Audience: ICP, pain points, desired outcomes, objections, and voice-of-customer language.
3. Offer: what is being sold, differentiation, and proof available.
4. Channel: where this asset will live and what readers already know.
5. Outcome: one primary action to optimize for (click, signup, demo, reply, share, purchase).

If key context is missing, ask 1-3 focused questions, then proceed with explicit assumptions.

Mode Selection

Pick the mode that matches user intent:

1. strategy: content strategy, topic planning, clusters, prioritization.
2. create: blog, social, newsletter, and marketing content drafting.
3. copywrite: conversion-focused page copy (homepage, landing, pricing, feature, product, about).
4. edit: improve existing copy while preserving core intent.
5. hybrid: strategy + drafting/copywriting + editing in one sequence.

For mixed tasks, run strategy -> create/copywrite -> edit -> QA.

Mode-to-Reference Contract

Use one primary file per task.

Mode	Primary reference	Optional secondary references
strategy	references/content-strategy-playbook.md	references/content-creation-formats.md (only for production planning examples)
create	references/content-creation-formats.md	references/natural-transitions.md, references/plain-english-alternatives.md, references/copy-editing-seven-sweeps.md
copywrite	references/conversion-copywriting-playbook.md	references/copy-editing-seven-sweeps.md, references/plain-english-alternatives.md, references/natural-transitions.md
edit	references/copy-editing-seven-sweeps.md	references/plain-english-alternatives.md, references/natural-transitions.md
hybrid	Sequence by phase	Phase-specific file per step; do not load all files at once

Boundary rules:

1. Do not use content-creation-formats for homepage/landing/pricing structure decisions.
2. Do not use conversion-copywriting-playbook for editorial calendars or social content ideation.
3. Do not use copy-editing-seven-sweeps as a replacement for strategy or first-draft generation.
4. Load natural-transitions and plain-english-alternatives only during polish passes.

Reference Loading Map

Load only what the task needs.

File	Load when
references/content-strategy-playbook.md	Planning pillars, clusters, searchable vs shareable strategy, idea prioritization
references/content-creation-formats.md	Writing blog/social/email assets, hooks, headline formulas, content publishing checks
references/conversion-copywriting-playbook.md	Building high-converting page copy, section structures, CTA frameworks, page-specific guidance
references/copy-editing-seven-sweeps.md	Running systematic editing passes and quick-pass checks for existing copy
references/natural-transitions.md	Improving flow and signposting while avoiding repetitive AI transition patterns
references/plain-english-alternatives.md	Replacing complex language with plain alternatives and cutting filler phrases

Reference loading rules:

1. Start with one primary file based on mode.
2. Add a second file only when the task explicitly needs it.
3. For final polish, optionally load transitions and plain-English references.
4. Avoid loading all references by default.

Core Workflow

1. Frame the job: audience, channel, and primary conversion event.
2. Choose the mode and load the matching reference file.
3. Produce first-pass output in the requested format.
4. Validate for clarity, specificity, benefit focus, and proof strength.
5. If editing is requested, run the seven-sweep process.
6. Deliver final output with alternatives and rationale when useful.

Non-Negotiable Standards

Apply these in every mode:

1. Clarity over cleverness.
2. Benefits over features.
3. Specificity over vague claims.
4. Customer language over internal jargon.
5. Honest claims only; never invent proof.
6. One core idea per section.
7. Active voice and concise phrasing by default.
8. Keep the author's intent intact when editing.

Fast Routing Rules

Use these shortcuts when intent is obvious:

1. "Plan content" or "what should we publish" -> load content-strategy-playbook.
2. "Write a blog/post/thread/newsletter" -> load content-creation-formats.
3. "Write homepage/landing/pricing copy" -> load conversion-copywriting-playbook.
4. "Edit/review/proofread this copy" -> load copy-editing-seven-sweeps.
5. "Polish tone/flow" -> add natural-transitions.
6. "Simplify language" -> add plain-english-alternatives.

Output Contracts

Strategy Mode

Return:

1. 3-5 content pillars with rationale.
2. Priority topic list with buyer stage and intent type.
3. Cluster map and internal-linking logic.
4. Production order (now/next/later).
5. Success metrics and tracking plan.

Create Mode

Return:

1. Production-ready draft in channel format.
2. 2-3 headline/hook options.
3. Clear CTA options.
4. Brief rationale for major choices.

Copywrite Mode

Return:

1. Section-by-section page copy.
2. 2-3 headline alternatives with rationale.
3. 2-3 CTA alternatives with rationale.
4. Optional SEO metadata when useful.

Edit Mode

Return:

1. Edited copy.
2. Key issues and fixes by sweep.
3. Remaining risks (missing proof, weak offer, unclear audience, etc.).

Hybrid Mode

Return in order:

1. Strategy summary.
2. Draft or page copy.
3. Edit notes by sweep.
4. Final polished version.

Final QA Checklist

Before delivery, confirm:

• Audience and intent are explicit.
• Core promise is clear in the opening.
• Claims map to credible proof or are softened.
• Copy is scannable and logically sequenced.
• Tone is consistent with brand context.
• Language is plain where precision is not lost.
• CTA is specific, low-friction, and context-appropriate.
• No contradictions, grammar issues, or dead sections.

Scope Boundary

This skill is self-contained inside all-in-one-copy-and-content/. Do not depend on external folders or cross-skill references to execute the workflow.