App Store Submission Content

Generate polished, App Store-ready text content for your iOS/macOS app submission. This skill handles all localizable fields, enforces Apple's strict character and formatting rules, and outputs clean markdown organized by language.

When to Use

Users ask things like:

• "Generate App Store description for my app"
• "Write App Store keywords and description"
• "Create submission content for [app name]"
• "Help with App Store Connect text fields"

Your job: gather app details, generate compelling content for all fields, and output structured markdown ready to copy-paste into App Store Connect.

What Makes Strong App Store Content

Apple's App Store is highly competitive. Your text content is often the deciding factor between a download and being scrolled past.

App Name (30 chars max)

• Weak: "My Great Task Manager App"
• Strong: "Done - Simple Tasks"

Subtitle (30 chars max)

• Weak: "The best to-do list app ever made"
• Strong: "Focus on what matters, not the noise"

Description (4000 chars)

• Weak: "This app has many features. You can add tasks. You can check them off. It is very useful."
• Strong: "Done replaces your scattered notes with a single, elegant system. Add tasks in seconds, organize with natural tags, and get intelligent reminders when it actually matters. No subscription required."

Keywords (100 chars, comma-separated)

• Weak: "todo, task, list, tasks, todo list, to do, checklist, check list, productivity, organize"
• Strong: "tasks,focus,productivity,minimal,simple,organize"

What's New

• Weak: "Bug fixes and improvements"
• Strong: "Redesigned home screen with quick-add widget. Fixed crash when syncing with iCloud. Added dark mode support."

Field Reference

Localizable Fields (per language)

Field	Max Characters	Notes
App Name	30	No keyword stuffing allowed
Subtitle	30	Strongest single differentiator
Description	4000	First ~255 chars shown before "Read More"
Promotional Text	170	Only field updatable without new version
Keywords	100	Comma-separated, no spaces in individual keywords
What's New	4000	Written for humans deciding whether to update

Global Fields (not localized)

Field	Format	Notes
Copyright	YYYY Company Name	No symbol, year first
Primary Category	From category list	Required
Secondary Category	From category list	Optional
App Review Notes	Free text	Credentials + instructions for reviewer (never public)

Character Rules

Your content must NEVER contain characters that trigger App Store rejection:

Forbidden (rejection risk)

Category	Forbidden Characters
Emoji	All emoji (U+1F300+)
Checkmarks	✓ (U+2713), ✔ (U+2714)
Bullets	• (U+2022), ‣ (U+2023), ◦ (U+25E6)
Dagger	† (U+2020), ‡ (U+2021)
HTML	Any HTML tags like <br>, <b>, <strong>

Allowed

• Standard ASCII and punctuation
• Hyphens (-) and asterisks (*) as bullet replacements
• Accented/diacritic characters for non-English localizations
• Line breaks within Description and What's New
• Apostrophes ('), quotation marks (", ')

Supported Languages

The App Store supports 39 locales. Generate content in these languages as needed:

Code	Locale
ar	Arabic
ca	Catalan
zh-Hans	Chinese (Simplified)
zh-Hant	Chinese (Traditional)
hr	Croatian
cs	Czech
da	Danish
nl	Dutch
en	English
fi	Finnish
fr	French
de	German
el	Greek
he	Hebrew
hi	Hindi
hu	Hungarian
id	Indonesian
it	Italian
ja	Japanese
ko	Korean
ms	Malay
no	Norwegian
pl	Polish
pt	Portuguese
ro	Romanian
ru	Russian
sk	Slovak
es	Spanish
sv	Swedish
th	Thai
tr	Turkish
uk	Ukrainian
vi	Vietnamese

Multi-Language Detection

How to Detect Localization in a Project

1. iOS/macOS Native:

   • *.lproj/Localizable.strings files
   • knownRegions in .xcodeproj/project.pbxproj

2. Flutter:

   • lib/l10n/*.arb files

3. React Native / Generic:

   • i18n/, locales/, translations/ directories

4. Android / Cross-platform:

   • res/values-*/strings.xml

Multi-Language Workflow

1. Scan project for localization signals using the paths above
2. If localization detected → report found languages, ask user to confirm multi-language output (recommend yes)
3. If confirmed → generate all localizable fields for each detected language
4. If no localization detected → default to English (US) only

Project Analysis Guide

What to Extract

Before generating content, analyze the codebase to gather:

Source	What to Look For
package.json, Info.plist	App name, bundle ID
README.md	App description, key features
Source code comments	Unique selling points
Existing marketing materials	Brand voice, key phrases
Feature flags	Latest features for "What's New"

Questions to Ask User

If information is missing, ask:

• What is the app's primary purpose?
• Who is the target audience?
• What are the top 3 features?
• Is there existing copy you'd like to adapt?
• What company/developer name for copyright?

Per-Field Writing Guidance

App Name

Weak: Contains keywords, too long, generic Strong: Memorable, distinctive, fits 30-char limit

Weak	Strong
"Best Task Manager Todo List App 2024"	"Done"
"Professional Calendar Scheduler Pro"	"Cal"

Subtitle

Weak: Generic praise, keyword stuffing Strong: Specific benefit, unique positioning

Weak	Strong
"The best productivity app ever!"	"Your tasks, organized beautifully"
"Todo list checklist organizer app"	"Stop forgetting, start doing"

Description

Weak: Feature list without context, generic claims Strong: Benefit-driven opening, specific features, social proof

Structure:

1. Opening hook (1-2 sentences) - What problem do you solve?
2. Key benefits (2-3 sentences) - Why should someone care?
3. Features (3-5 bullet-style lines) - What can they do?
4. Call to action (1 sentence) - Download now

Weak: "This app has many features. You can add tasks. You can organize them into lists. You can set due dates. You can get reminders. It is very useful. Download now."

Strong: "Done replaces scattered notes with a single, elegant system. Capture tasks in seconds, organize with natural tags, and get intelligent reminders when it matters. No subscription required. Download now."

Keywords

• 100 characters maximum
• Comma-separated, no spaces after commas
• No repeated words from name/subtitle
• Include competitor names if relevant

Weak	Strong
"todo,task,list,check,organize,productivity"	"tasks,focus,minimal,simple,habits,daily"

What's New

• Write for users deciding whether to update
• Highlight meaningful changes, not just "bug fixes"
• Include new features by name when possible
• Keep it scannable

Weak	Strong
"Bug fixes and improvements"	"Redesigned home screen with quick-add widget. Fixed crash when syncing with iCloud."
"Performance improvements"	"App now launches 2x faster on older devices"

Output Format

Generate structured markdown with one section per language, then global fields:

## English (US)

### App Name
[Your app name]

### Subtitle
[Your subtitle]

### Description
[Your description]

### Promotional Text
[Your promotional text]

### Keywords
[Your keywords]

### What's New
[Your what's new]

---

## French (France)

### App Name
[Your app name in French]

[... same subsections ...]

---

## Global Fields

### Copyright
YYYY Company Name

### Primary Category
[Category]

### Secondary Category
[Category or "None"]

### App Review Notes
[Your notes for the reviewer]

Example: Productivity App

## English (US)

### App Name
Done

### Subtitle
Focus on what matters, not the noise

### Description
Done replaces your scattered notes with a single, elegant system. Add tasks in seconds, organize with natural tags, and get intelligent reminders when it actually matters. No subscription required.

• Capture tasks instantly with natural language input
• Organize with smart tags and custom lists
• Get reminders that actually help, not annoy
• Sync across all your Apple devices
• Works completely offline

Download Done today and finally get things done.

### Promotional Text
Now with dark mode and Siri shortcuts

### Keywords
tasks,focus,productivity,minimal,simple,organize,goals,daily

### What's New
• Redesigned home screen with quick-add widget
• Dark mode support
• Siri Shortcuts integration
• Fixed crash when syncing with iCloud

---

## Global Fields

### Copyright
2026 Example Studio

### Primary Category
Productivity

### Secondary Category
None

### App Review Notes
Test account: demo@example.com / TestPassword123
Use the included test account to access all premium features.

Example: Health App

## English (US)

### App Name
Pulse

### Subtitle
Your daily health companion

### Description
Pulse helps you build healthier habits with personalized insights and easy tracking. From sleep to steps, see your complete health picture in one beautiful app.

• Track sleep, activity, and mindfulness
• Personalized daily recommendations
• Beautiful charts and progress insights
• Health data stays on your device
• Apple Watch companion app

Start your wellness journey with Pulse today.

### Promotional Text
Free for a limited time - all features unlocked

### Keywords
health,fitness,wellness,sleep,activity,track,steps,exercise

### What's New
• New sleep analysis with sleep stages
• Apple Watch Series 10 support
• Bug fixes and performance improvements

---

## German (Germany)

### App Name
Pulse

### Subtitle
Dein täglicher Gesundheitsbegleiter

### Description
Pulse hilft dir, gesündere Gewohnheiten aufzubauen - mit personalisierten Einblicken und einfachem Tracking. Von Schlaf bis Schritte, sieh dein komplettes Gesundheitsbild in einer schönen App.

[... continue with German localization ...]

---

## Global Fields

### Copyright
2026 Example Studio

### Primary Category
Health & Fitness

### Secondary Category
Medical

### App Review Notes
Test account: demo@example.com / TestPassword123
The app uses HealthKit - no special setup needed for testing.

Quick Reference

Character Limits

Field	Limit
App Name	30
Subtitle	30
Description	4000
Promotional Text	170
Keywords	100
What's New	4000

Keyword Format

• Comma-separated: word1,word2,word3
• No spaces after commas
• No duplicate keywords
• No words from name/subtitle

Copyright Format

• YYYY Company Name
• No © symbol
• No period at end

Forbidden Characters

• All emoji
• ✓ ✔ • ‣ ◦ † ‡
• Any HTML tags

App Store Categories

Primary Categories:

• Books
• Business
• Catalogs
• Education
• Entertainment
• Finance
• Food & Drink
• Games
• Health & Fitness
• Lifestyle
• Medical
• Music
• Navigation
• News
• Photo & Video
• Productivity
• Reference
• Shopping
• Social Networking
• Sports
• Stickers
• Travel
• Utilities
• Weather